Right On The Spot # 4 - Interview with Lennart Svanberg

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Best regards,
Lennart Svanberg,
Editor

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Issue # 4 October 2004

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HEADLINES IN THIS ISSUE OF RIGHT ON THE SPOT:

@ EDITORS NOTES – THE SCANDINAVIAN MARKET TAKES OFF

@ IMC GOTHENBURG 2004 - UPDATES

@ INTERNET MARKETING NEWS FROM AROUND THE WORLD

@ REVIEW: WHO IS "RIGHT ON THE SPOT"?

@ INTERVIEW WITH MYSELF

@ LINKS

@ FEEDBACK & SPONSORS

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@ EDITORS NOTES – THE SCANDINAVIAN MARKET TAKES OFF

Dear Internet Marketer,
I hope you’re in good shape because there’s a lot to do. In Sweden and Scandinavia the conditions are such that “everybody” is interested in us.

In the daily newspapers there’s a steady stream of positive news about Search Engine Marketing, Affiliate Marketing and E-commerce. The boom didn’t come in 1998 as I first thought, but it doesn’t matter, it’s here now so be ready to get to work.

This issue is exciting as it comes exactly a month after our last issue which means we are right on track for our plan to do 10 issues a year. The next Right on The Spot is distributed November 22-23 – if you’d like to be in it – send me an email.

Best regards,

Lennart Svanberg
lennartsvanberg@lennartsvanberg.com

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LEARN ABOUT OUR PARTNER SPONSOR

*** Stroede Customer Development - IT-Solutions for e-Marketing ***

Visit: http://www.stroede.com

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@ IMC GOTHENBURG 2004 - NOVEMBER 29-30TH 2004 - UPDATES

Our first All-European Internet Marketing Conference takes place in Gothenburg, Sweden on November 29-30th 2004. The seats are selling out fast so don’t be late! There’s only one week left in October to register for our discounted price, so join your colleagues at http://www.internetmarketingconference.com!

==> Sponsors & Speakers at IMC Gothenburg 2004

Our sponsors & speakers include:

Google, http://www.google.com
Stroede Customer Development, http://www.stroede.com
Incordia, http://www.incordia.com
Espotting, http://www.espotting.com
Intervex, http://www.intervex.se/
Make Me Top, http://www.makemetop.co.uk/
Prodocon, http://www.prodocon.com/
Net Options, http://www.netoptions.se/
Latinedge, http://www.latinedge.com
Webanalys, http://www.webanalys.com
Tradedoubler, http://www.tradedoubler.com/
Skriptor, http://www.skriptor.com
Integrata, http://www.integrataproducts.com
Trivector, http://www.trivector.se/english/
Result, http://www.result.com

Moderated by:
Lennart Svanberg, http://www.internetmarketingconference.com

This is a list in progress so please visit http://www.internetmarketingconference.com for updates.

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LEARN ABOUT OUR GOLD SPONSORS

*** Prodocon - Protects your intellectual property rights on the Internet ***

Visit: http://www.prodocon.com

*** Incordia - Web Services e-commerce & Content Management ***

Visit: http://www.incordia.com

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@ INTERNET MARKETING NEWS FROM AROUND THE WORLD

- This news-section is a compilation of online news since our last issue.

==> China's Internet Boom

China now has about as many Internet users - 87 million - as the United States. But because of its enormous population of nearly 1.3 billion people, online penetration is only about 7 percent of adults (compared say, to North America, where penetration is 69 percent.) Since Internet users grew by 34.5 percent last year, it is easy to envision a time, in the not so distant future, when China will be a powerhouse of users, content creators, applications, and advertisers.

==> Why Google Will Defeat Yahoo! in the Web Hosting War

The mighty (and now public) juggernaut Google, is emerging as the most formidable potential competitor in the Web hosting space. Who will suffer the most when Google enters Website hosting? Yahoo!

==> Hidden Adware Programs Hijack Hard Drives

Chuck Harris remembers when the Internet was fun and he'd spend hours reading his favourite news sites, checking the church calendar, browsing the shops. Then, a few weeks ago, he lost control of his computer. It turned into a giant electronic billboard.

(You may need to register to read this post.)

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LEARN ABOUT OUR SILVER SPONSORS

*** Intervex - Dynamic Content Management System ***

Visit: http://www.intervex.se

*** Netoptions - Creator of BizWizard - Managing Customer Relations ***

Visit: http://www.netoptions.se

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@ REVIEW: WHO IS "RIGHT ON THE SPOT"?

==> Right On the Spot #4 – Google

Google has done it! They recently launched their desktop search that virtually can replace a vital part of Microsoft’s Operating System – the search functionality.

Google shows that having fun, take for example the look of their desktop logo, is not bad for business. It’s only Google that can present them self as Goooooooooogle.com in their contextual advertising without having corporate bureaucrats going through the roof.

I surrender myself to the God’s in San Francisco – here’s my body & soul – you’re the best!!