Right On The Spot # 5 - Interview with Tariq Saiduddin

Visit IMC Gothenburg November 29-30th 2004

Internet Marketing News, Reviews and Interviews Newsletter

======================================================================

Right On The Spot # 5 November 2004 - Agenda for IMC Gothenburg 2004

======================================================================

HEADLINES IN THIS ISSUE OF RIGHT ON THE SPOT:

@ EDITORS NOTES – FINALLY HERE

@ AGENDA FOR IMC GOTHENBURG 2004

@ NEWS FROM AROUND THE WORLD OF MARKETING

@ REVIEW: WHO IS "RIGHT ON THE SPOT"?

@ INTERVIEW WITH TARIQ SAIDUDDIN, CRM EVANGELIST AT STROEDE BY LENNART SVANBERG

@ LINKS

@ FEEDBACK & SPONSOR

======================================================================

@ EDITORS NOTES – IT'S FINALLY HERE

Dear Internet Marketer,
A year ago I dreamt about doing an IMC in Sweden ”again”, (the last one was in the year 2000) and now it’s finally here.

In a matter of days Gothenburg will be filled with Internet Marketing experts from different parts of the world. Proud local companies, together with some of the largest companies in the world, will share experiences in the field of Internet Marketing.

If you haven’t booked your ticket yet, you’ll be wise to do so! You can’t afford not to go!

Best regards,
Lennart Svanberg
lennartsvanberg@lennartsvanberg.com

======================================================================

LEARN ABOUT OUR PARTNER SPONSOR

*** Stroede Customer Development - IT-Solutions for e-Marketing ***

Visit: http://www.stroede.com

======================================================================

@ AGENDA FOR IMC GOTHENBURG 2004 - NOVEMBER 29-30TH 2004

Our first All-European Internet Marketing Conference takes place in Gothenburg, Sweden on November 29-30th 2004. There are only two days left to register for our discounted tickets, so join your colleagues at http://www.internetmarketingconference.com!

==> Business Day - Monday - November 29th 2004

7:45 - 8:30

Registration and Refreshments

8:30 - 8:45

Opening Remarks by Jarmo Järvenpää, CEO, Stroede Customer Development AB & Chairman IT-West Sweden

8:45 - 9:15

Online versus Offline Presence
Presented by Lennart Svanberg, Arranger, IMC Gothenburg 2004

9:15 - 10:00

Integrated Multichannel Marketing
Presented by Tariq Saiduddin, Stroede Customer Development AB

10:00 - 10:20

Morning Refreshment Break

10:20 - 10:30

Gold Sponsor Presentation from Intervex AB

10:30 - 11:00

Creating Names Ready to Fly
Presented by Lars-Johan Lundberg, Skriptor AB

11:00 - 11:30

Search Engine Marketing in Europe
Presented by Barry Lloyd, Makemetop

11:30 - 12:00

Getting on Top with Google
Presented by Johan Kinnander, Google Inc.

12:00 - 13:30

Lunch and networking

13:30 - 14:15

Internet as a Sales Channel - Case Studies
Presented by Christopher Häggström, Incordia AB

14:15 - 15:00

Internet for Real
Presented by Ola Ahlvarsson, Result AB

15:00 - 15:20

Afternoon Refreshment Break

15:20 - 15:30

Gold Sponsor Presentation from Namerunner

15:30 - 16:15

European trends within online marketing
Presented by Carl Johan Grandinsson & Carl Norinder, Tradedoubler AB

16:15 - 17:15

Internet Marketing in Europe

Panelists:
Tariq Saiduddin, Stroede
Barry Lloyd, Makemetop
Johan Kinnander, Google
Henrik Höglund, Espotting
Ola Ahlvarsson, Result
Carl Johan Grandinsson, Tradedoubler

Moderated by Lennart Svanberg, Arranger IMC

18:30

Networking Dinner

==> Technology Day - Tuesday - November 30th 2004

7:45 - 8:30

Registration and Refreshments

8:30 - 9:00

Key Performance Indicators in Web Analytics
Presented by Fulton Yancy, WebSideStory Inc.

9:00 - 9:30

Target group analysis
Presented by Susan Lorentzen, Trivector

9:30 - 10:00

Precision Marketing
Presented by Stephan Darbell, Integrata Products AB

10:00 - 10:20

Morning Refreshment Break

10:20 - 10:30

Gold Sponsor Presentation from Incordia AB

10:30 - 11:00

Marketing Resource Management
Presented by Ola Gravenfors, Netoptions AB

11:00 - 11:30

How to secure your position in Search Engines
Presented by Carl-Henrik Borg, Webanalys AB

11:30 - 12:00

Beyond Pay-Per-Click
Presented by Henrik Höglund, Espotting Inc.

12:00 - 13:30

Lunch and networking

13:30 - 14:15

Building a web enterprise
Presented by Bo Gustafsson, Intervex AB

14:15 - 15:00

The balanced scorecard approach for measuring CRM performance of a GSM company
Presented by Dr. Arzu Baloglu, Marmara University

15:00 - 15:15

Afternoon Refreshment Break

15:15 - 15:45

Reaching Emerging Markets
Presented by Lucas Morea, LatinEdge Inc.

15:45 - 16:15

Topic to be announced

16:15 - 17:00

Panel Discussion: The advantages of different Marketing Techniques

Panelists:
Bo Gustafsson, Intervex AB
Ola Gravenfors, Netoptions AB
Suzan Lorentzen, Trivector AB
Carl-Henrik Borg, Webanalys AB
Kalle Blomqvist, Digimedia.se

Moderator:
Lennart Svanberg, Arranger IMC

For a detailed description of the agenda,please visit http://www.internetmarketingconference.com .

======================================================================

LEARN ABOUT OUR GOLD SPONSORS

*** Intervex - Dynamic Content Management System ***

Visit: http://www.intervex.se

*** Prodocon - Protects your intellectual property rights on the Internet ***

Visit: http://www.prodocon.com

*** Incordia - Web Services e-commerce & Content Management ***

Visit: http://www.incordia.com

======================================================================

@ NEWS FROM AROUND THE WORLD OF MARKETING

- This news-section is a compilation of online news since our last issue in October.

==> Firefox browser instead of Internet Explorer

I recently attended a seminar about Anti-phishing. One of the seminar attendees told us that as the IT-manager in a company within the Finance sector he had banned Internet Explorer.

Internet Explorer, he said, had so many security flaws that it could no longer be trusted for use on the Internet. The 40 employees now use the alternative browser Firefox instead. I asked him if they had experienced any problems with applications and the short answer was no. He knew of one site that they had problems with, but it was about to be fixed.

Firefox has now gained 10% of the browser market share. Is this a trend that Microsoft will accept?

Article by Lennart Svanberg

==> Advertising 9,4 Billion US$

It's here to stay and there is no way around it. Numbers this big don't just go away, unless of course you are talking about a telecommunication company.

At this point, the industry has arrived. Representatives of this business can no longer spend time, ink, or breath on how the medium is an underdog or that if only clients and big agencies understood, then there would be more spending.

The whining will have to cease.

==> The Apprentice Factor

One team (the losing team) printed thousands of flyers and handed them out at Penn Center. They had two customers and profited $1,000. The other team, paid for an e-mail blast at the price of $1,000 to reach 27,000 members of an online bridal resource and magazine.

They even forgot to include a phone number in the e-blast, nevertheless, they had a line around the door waiting to get in as a result and profited $12,000, even though their marketing costs proved more expensive than the flyers.

==> Rich Media Is Rising Star of Online Ad

A new report from eMarketer predicts that rich media will overtake search to become the dominant form of Web advertising by the end of the decade.

Although paid search continues to dominate online advertising headlines, with Google's soaring stock price and SEO revenue numbers higher than expected, rich media is due to take its own star turn, and soon.

======================================================================

LEARN ABOUT OUR SILVER SPONSORS

*** Netoptions - Creator of BizWizard - Managing Customer Relations ***

Visit: http://www.netoptions.se

======================================================================

@ REVIEW: WHO IS "RIGHT ON THE SPOT"?

==> Right On the Spot #5 – Linus Torvalds

Linus Torvalds decided to make his own Operating System and succeeded beyond his wildest dreams. Linux, his creation, is now the operating system of choice for companies such as IBM. An incredible achievement.

Without Linux there would be no real challenger to Microsoft within the PC-world (I’m not forgetting about you Macintosh-users). Linux makes it possible to develop inexpensive software such as the Firefox browser that is freely available to the general public.

There are advantages to a proprietary system such as Microsoft’s as well as the open source system such as Linux. What I’m so ecstatic about is that we have a choice. Without Linus groundbreaking efforts, the world of computers would have been much less thrilling.

Thank’s again Linus. You’re an honourable receiver of being ”Right On The Spot #5”.

======================================================================

LEARN ABOUT OUR BRONZE SPONSOR

*** TradeDoubler - Improving Online Business***

Visit: http://www.tradedoubler.com

======================================================================

@ INTERVIEW WITH TARIQ SAIDUDDIN, CRM EVANGELIST AT STROEDE BY LENNART SVANBERG

Q: You call yourself a CRM Evangelist, why?

A: My definition of an evangelist is a person who feels that there is purpose in working with and spreading knowledge about a certain subject. For me it has been CRM as a way of doing business!

Q: Stroede, a crm-company, sponsors IMC, an Internet Marketing Conference, why?

A: For us at Stroede one of the main pillars of CRM is communication. The Internet has always been a communication channel of choice for many people and companies.

We at Stroede have a history of sponsoring what we believe in!

Q: What are the biggest challenges facing companies within Customer Relationship Management?

A: CRM is simply nothing other than good business instincts. The biggest challenge for companies in the CRM area is to change focus from mainstream short-term, cost-centric thinking to culturing long-term and beneficial relationships. This entails a vertical change of thinking in many organizations.

That's our biggest challenge today.