Right On The Spot - Internet Marketing News, Reviews and Interviews Newsletter

Internet Marketing News, Reviews and Interviews Newsletter

Right On The Spot # 6 February 2005 - Interview with Mattias Kellquist, CEO Jajja Communications

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HEADLINES IN THIS ISSUE OF RIGHT ON THE SPOT:

@ EDITORS NOTES; MONTREAL - STOCKHOLM - LOS ANGELES - BANGKOK

@ IMC MONTREAL 2005 - MAY 24-26TH

@ NEWS FROM AROUND THE WORLD OF MARKETING

@ REVIEW: WHO IS "RIGHT ON THE SPOT"?

@ INTERVIEW WITH MATTIAS KELLQUIST, CEO JAJJA COMMUNICATIONS

@ LINKS

@ FEEDBACK & SPONSOR

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@ EDITORS NOTES; MONTREAL - STOCKHOLM - LOS ANGELES - BANGKOK

Dear Internet Marketer,
A little late, but it’s always the best and worth waiting for. Right On the Spot #6 is in your hand, or at least on your screen.

The Internet Marketing World is changing rapidly. MSN has kicked off its own Search Engine with a 100 Million Investment. My colleagues at Ad-Tech were sold for 20 Million and for every day that passes, more and more interest is developing in the field of Internet Marketing.

Personally, I have been busy the last 2 months talking to a number of different shopping channels in Sweden. The depth of knowledge we Internet Marketers possess on how to increase marketing & sales over the Internet is of great interest to almost every company in Sweden and markets around the world.

California is experiencing the same kind of trouble they had before the “Millennium crash”. According to Philippe Suchet of Kefta, one of our speakers at the upcoming show in Montreal, they have trouble in recruiting people to their company.

Finally, I am very proud to present the biggest tour yet for The Internet Marketing Conference; Montreal in May 2005, Stockholm in September 2005, Los Angeles in November 2005 and finally Bangkok in February 2006. Four shows in 12 months and I look forward to seeing you at least at one of them.

Take care & don't hesitate to contact me,

Lennart Svanberg
Editor Right On The Spot
lennartsvanberg@lennartsvanberg.com

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@ IMC MONTREAL - MAY 24, 25, 26TH - 2005

For the 3rd consecutive year, IMC returns to the fantastic cosmopolitan town of Montreal. If you haven't visited us before, make sure you do so this year and for those of you who know what I'm talking about, welcome back!

Our conference will take place at a new location, at the beautiful Holiday Inn Select Centre-Ville. Don’t forget to mention IMC when you book your room to get the discounted price per room night.

The price for attending IMC is only US$ 395 if you book a 3 day ticket - so order your tickets now to The Internet Marketing Conference!!

==> Speakers at IMC Montreal 2005

Our fortune is our speakers. The following companies have confirmed their participation at IMC Montreal 2005:

Findwhat, Enhance, Fjord, Twistimage, T-3, iPerceptions, VeriSign, eMarketer, Askmen, Shapiro Cohen, ECG-Incc, Nices, IC Group, Brand-Truth, ABC Namebank, Integrata, User Interface Engineering, Payperclickanalyst, Kefta, Orion Voice, Communication-Dynamics, Alpha Search, Lennart Svanberg

Learn More about IMC Montreal 2005

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LEARN ABOUT OUR GOLD SPONSOR

*** Findwhat.Com - Performance Driven Marketing ***

The road to success is paved with qualified traffic - Don't let it pass you by!!

Visit: http://www.findwhat.com

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@ NEWS FROM AROUND THE WORLD OF MARKETING

- This news-section is a compilation of online news since our last issue in November.

==> Ad-Tech sold for US$ 20 Million

AD:TECH, one of the longest-running and best known online advertising trade shows, has been acquired by DMG World Media, a wholly-owned subsidiary of U.K.-based Daily Mail and General Trust plc, and producer of trade shows, events and related publications, from JD Events, the most recent in a succession of companies to own Ad:Tech since it was launched in 1996.

==> Ask Jeeves Search Engine buys Bloglines

Web Search Engine Ask Jeeves buys Trustic Inc., which owns and operates web giant Bloglines.com. The terms of the deal are not disclosed but it was reported that Bloglines.com will continue to function independently from its new owner.

According to Jim Lanzone, senior VP of search properties at Ask Jeeves, Bloglines.com will strengthen company’s Web Search capabilities and give additional competitive advantages on the market.

"Bloglines is a natural fit for our multi-brand portfolio, as we extend our information retrieval services to encompass the rapidly growing amount of dynamic content and information available in the blogosphere," Lanzone said.

==> Situate Follow-Ups in Context

Make new or follow-up information easily accessible from the location of the original information or transaction.

Usability is often enhanced when people can find follow-up transactions on the page where they conducted their first transaction. Conversely, usability is reduced if the original page contains no hint of what people might need to do at a later stage.

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LEARN ABOUT OUR ITEM SPONSOR

*** Enhance - Delivering Search Marketing Value ***

Enhance Interactive's paid search listings connect thousands of advertisers with millions of potential customers. With our reasonable costs and personal service, we provide you with a strong platform to begin or augment your search engine marketing efforts.

Visit: http://www.enhance.com

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@ REVIEW: WHO IS "RIGHT ON THE SPOT"?

In each issue of Right On The Spot, someone or something is crowned Right On The Spot for being just that!

==> Right On the Spot #6 - You

You are Right On The Spot! Yes you – the person reading this sentence right now. You have found out that Internet Marketing is the way to go. Internet Marketing gives the best value for Internet businesses.

There are many options to market, and every field has its opportunities and challenges. The reason for you to invest in Internet Marketing is threefold;

1. as a new field, the opportunities to do something that's never been tried before, is much higher than in "old" marketing fields.

2. The possibility of leveraging a marketing budget to excel in terms of having a higher return on investment than in competing marketing fields is higher (in general) through Internet Marketing because the competition is less stiff.

3. If you're running an Internet Business, the natural starting point is also do your marketing Online. The reasons are obvious but most notably, your marketing should be done where your customers are active.

So congratulations for being "Right On The Spot"

Editor: Lennart Svanberg
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@ INTERVIEW WITH MATTIAS KELLQUIST, CEO JAJJA COMMUNICATIONS

Q(uestion): Why did you and your friends start Jajja Communication?

A(nswer): We saw, and still see, Search Engines as the future in the quest for information. With that in mind, we realized that companies need to be in Search Engines to be part of the future market place. We understood early on, that the market potential was enormous, but what we didn't realize was just how big the market is projected to be in the upcoming years.

Q: Today Jajja is selling a lot of products related to Search Engine Marketing. Which of your products do you regard as having the greatest potential in the future?

A: Pay-Per-Click, which means that the customer only pays for the visitors we send them, without charging any start-up fees, has the largest potential. This whole Industry (Search Engine Optimization), is moving in this direction in order to make it easier for the media-buyer to choose between different forms of Internet Marketing.

Q: Do you have any special wishes for Christmas? (This interview was made before Christmas.)

A: That my wife and I and our two little boys have a quiet and comfortable Christmas.

(Editors note; I've checked with Mattias and the Christmas went as he wished.)