Simple Marketing

IMC Vancouver September 21st-23rd 2010

June 8th, 2010 |

imc

Simple Marketing

Internet marketing is easy. Learn it at IMC Vancouver 2010!

IMC Vancouver features world class sessions on how to create simple marketing in a creative way.
Guy Kawasaki at IMC Vancouver 2010
Our distinguished Keynote at IMC Vancouver 2010 is Guy Kawasaki who pioneered the Computer Industry with Apple's challenge;"Make Computing Easy".

Google started with one simple function: search.

Twitter started out serving only one function and asking one simple question: What are you doing?

YouTube had one and only purpose: sharing videos. It shared an extraordinarily simple user interface.

Why is Apple the hottest company in our Industry in 2010? The success lies in their 30 year of work to simplify the experience for the users. Ipod, Iphone & now Ipad has one thing in common to the users: Easy to use.

Over three days, September 21st-22nd & 23rd we will teach you how to simplify content, getting easy traffic & use tools that is understood instantly in order to create Simple & Easy Marketing that is extremely effective.

So make it easy for you: Sign up today to create Simple Marketing at IMC Vancouver 2010!

The 2010 IMC event will also feature IMC's official 10 year anniversary dinner on the evening of September 23rd.

(Last year we sold out so don't wait with your registration.)

Guy Kawasaki confirmed as Keynote for IMC Vancouver 2010

In the "who's who" of Internet Guru's - nobody beats Guy Kawasaki. With an impressive track record of inventing Macintosh for Apple, running his own startup company Garage.Com, as well as writing numerous books he's now a worldwide celebrity.

Learn more about Guy Kawasaki

Speakers Confirmed:


Guy Kawasaki Garage Technology Ventures	Matthew Snyder ADObjects,Inc	Brian Wong CEO,Kiip	Eric Weaver DDB	Nathalie Baudoin Mountain Equipment Co-op



Crawford Kilian Writing for the Web	Mona Elesseily Page Zero Media	Chris Goward Widerfunnel	John Hossack VKI Studios,IIMA, IMC	Jeff Nelson Anduro Merketing


Dennton Fahl President, BlackSun Inc	Ryan Merket Appbistro	Mathijs Gajentaan Winvolve	Steen Rasmussen Director IIIH Nordic	Anil Batra Pop

Neil Trigger Managing Director at Netshine Limited	Scott Michaels Vice President, at Atimi Software	Stephen Beck, Partner / Co-Creative Director, Engine Digital	Peter Hrabinsky Director of Marketing AntarcticaDigital	Eric J. Hansen SiteSpect

James Richardson EngineDigital	Manoj Jasra Web analytics world	Michael Benedek Almondnet	William Azaroff Vancity	Ean Jackson 21st century sales

Damien S. Navarro Earthbound Media Group	Amielle Lake CEO at Tagga	Gillian Muessig SEOMoz	Evan Fishkin Portent Interactive	Henrik Stenmann IIH Nordic

Allison Hartsoe Semphonic	Patrick Schwerdtfeger Tactical Execution	Warren Sukernek Lift9	Ani Lopez VKI Studios	Tomasz Odrobinski Alma Media

James Mazur President & CEO Gone Fishing Consulting Ltd	Curtis R Curtis Sr. VP, Strategic Partnerships UniversalBusinessListing.Org	Chris Breikss Owner, 6S Marketing Inc.

Training Day 1 Schedule – September 21st

Room 1. Social Media Bootcamp

9 am; Everything You Ever Wanted to Know About Facebook Fan Pages by Ryan Merket, CEO Appbistro (previously Facebook Connect)

This workshop will teach you how to use Facebook Fan Pages for your business and brand. We will cover everything from creating a Page, to promoting it easily and cost effectively, metrics, custom tabs, marketing, and a ton of tips and tricks.

Ryan Merket, CEO of Appbistro, was previously developer for Facebook Connect which included him doing the integration of Facebook Connect with Vancouver Olympics 2010. Ryan has also co-founded Ping.Fm & Workstir. Ryan is one of the "hottest" developers in the world thanks to his fantastic knowledge on how to leverage Social Media for companies & people.

1 pm; Social Media Victories by Patrick Schwerdtfeger,Tactical Execution

Creating This powerful one-of-a-kind program analyzes specific tactics used by actual companies in real life situations. Patrick presents successful case studies where organizations have leveraged Twitter, LinkedIn, Facebook and YouTube to increase revenue and brand awareness. No other session will deliver more exciting and proven marketing strategies than Social Media Victorie s.

Room 2. Mobile Marketing Bootcamp - by Matthew Snyder, Adobjects

This training session will take any marketer ( traditional to new media) through the practical steps to understand the basics of a mobile marketing process completely. By the end of the day you will be a trained certified mobile marketing expert ready to run and manage mobile for your business in a way to reap the positive ROI necessary to fully embrace mobile with your company.

This is session is focused on publishers, agencies, media buyers and marketers to learn what is needed to add mobile to their existing marketing mix and determine the right budgets for taking the plunge. You will learn what to do to mobilize your assets, run a campaign, and make a sexy application for your specific brand and engagement needs.

9:00 Overview of the Mobile Marketing Landscape/Execution/Your Strategy (Today and Tomorrow)

At the National Level Mobile in 2010 has broken through to a become a mainstream line item for media buyers at the major agencies. From Mobile Apps to Engagement techniques to deliver mobile marketing campaigns tied to multiple channels, mobile is now a fundamental part of the mix. Today more then 25% of the Users in North America carry around a smartphones and by end of 2011 it is expected to reach close to 50%.

9:45 Meet the Verticals. 15 minute pitches by the different mobile marketing service providers

10:45 Break

11:00-12:15 Topic 1: Taking the deep dive and learning how make your site mobile

This 75 minute session will walk everybody through mobile web site tool on what it takes to get your site quickly mobile. It is an interactive session where you will be have a test account for a mobile web generating tool and you will have the chance to see what it takes to make a basic version of your site (perfection can come later, it is all about getting started)

12:15 Networking Lunch

13:30 Topic 2: Building your own Application

This 75 minute session will walk everybody through mobile application site tool on what it takes to get your Brand in the right mobile application form It is an interactive session where you will be have a test account for a mobile application generating tool and you will have the chance to see what it takes to make a basic version of your site ( perfection can come later, it is all about getting started) - What is important from the UIX? - How does it work? Costs and Models - How do I set it up? - How do I get it operational ( releasing it to iPhone/Android) and what are the basics

14:00 Topic 3; SMS and Engagement Platform Set-up and Testing

This 75 minute session will walk everybody through mobile SMS site tool on what it takes to get your site quickly mobile. It is an interactive session where you will be have a test account for a mobile application generating tool and you will have the chance to see what it takes to make a basic version of your app ( perfection can come later, it is all about getting started) - What is important from CRM perspective and building your mobile database? - How does it work? Costs and Models - How do I set it up? - How do I get it operational ( releasing it to iPhone/Android) and what are the basics

16:00 Break

16:15 Topic 4; Buying Mobile Media

This 1 hour session will walk everybody through mobile media buying on what it takes to get your assets discovered and delivered into the mobile world. It is an interactive session where you will be have a test account for SMS/Landing pages and create a coupon and you will have the chance to see what it takes to make a basic version of your campaign ( perfection can come later, it is all about getting started) - What is important as part of this closed loop? - How does it work? Costs and Models - How do I set it up? Adding your Website and Application to the Campaign - How do I get it operational ( With our Though Strategies for Mobile Marketing)

17:15-18:15 Topic 5: Reviewing the Mobile Analytics

This 1 hour session will walk everybody through the analytics and review of the campaign on what it takes to get your assets discovered and delivered into the mobile world. It is an interactive session where you will be have a test account for an Analytics platform, to review the results of a Campaign see what it takes to make a basic version of your campaign profitable! ( perfection can come later, it is all about getting started) - What is important for building up intelligence of your market - How does it work? Costs and Models - How do I set it up? - How do I get it operational ( With our Though Strategies for Mobile Marketing)

18:15 Closing Remarks

It will be a long but practical day. After this day session you can say that you have learned from A-Z about Mobile. As it is impossible to get all the details in one day, like mobile commerce, A/B testing, you can start to learn and build your mobile strategy.

Room 3. Search Engine Optimization & Marketing

9am SEO for Multicountry Multilanguage Projects by Ani Lopez, SEOguru at VKI Studios

1. Facts General facts about language E-commerce and language

2. Cultural aspects Avoiding clichés Regional context & Social factors & Local habits

3. Technical SEO domains, directories and subdomains, the right strategy multicountry multilingual handling

4. Content optimization Language localization Domain names Content strategy

5. Link building Link building for international projects

6. Web analytics Segmentation of international traffic Tracking country specific Search Engines

10.30 am Coffe Break

10.45 am SEO for High Traffic / User Driven Content Sites by Ani Lopez, SEOguru at VKI Studios

1. Information architecture Content structuring, Taxonomy Alternative structures Avoiding flat structures

2. Tecnical SEO High volumen content to index XML Sitemaps strategy Relative importance of Page speed

3. Content Optimizing user driven content sites Content manual optimization Semi-automatic optimization

12 pm Networking Lunch

1pm Pay-Per-ClickWorkshop by Mona Elesseily, Director of Marketing Strategy, Page Zero Media

This workshop will cover the essentials of running pay-per-click campaigns:

1) Issues to watch for when you're setting up or running a Google AdWords account

2) Advertising copytext tips

3) Landing page tips

4) Paid search advertising effects on organic results A hands on session in which we will set up a Google Adwords account and campaign. We'll cover some tricky issues to watch out for when setting up your account and tips for write ad copy and formulating landing pages while we work through the process.

Bonus! We'll take a look at the effects of PPC on organic results and discuss strategies to take advantage of the power of a joint initiative.

Room 4: Google Analytics & Google Website Optimizer Bootcamp by Neal McGann, Brian Katz, Andre Wei of VKI Studios

A student of this one day course will get a solid foundation for understanding Google Analytics and learn best practices relating to landing page optimization, experiment design and the use of GWO - Everything required to run their own successful conversion optimization program.

This one day training session is split into two sessions: Morning: An introduction to understanding Google AnalyticsVisitor Tracking and Reporting. This session will cover the core concepts of Web Analytics, how to read the reports in Google Analytics and the action that can be taken with the insights found in the reports. Afternoon: Learn the principles and strategies required to run a successful Google Website Optimizer program.

This session will cover the fundamentals of test theory, page selection, hypothesis creation, page optimization, experiment design, and the use of Google's free testing tool, Google Website Optimizer, to conduct experiments.

Conference Day 2 Schedule September 22nd - Please note, this is still work in construction, more sessions to be announced.

The sessions goes from 9 am - 5 pm with breaks for coffee & lunch

The day will consist of up to three different rooms running at the same time. Exact timing of each session is soon to be announced.

Facebook Marketing : Real World Examples of Success by Ryan Merket, CEO Appbistro (previously Facebook Connect)

This talk will look at true success stories of companies who have used Facebook marketing. We will look at their goals, budget, execution, and outcome. We will analyze how they completed their campaigns, and explore ways you can do the same thing for your company.

Ryan Merket, CEO of Appbistro, was previously developer for Facebook Connect which included him doing the integration of Facebook Connect with Vancouver Olympics 2010. Ryan has also co-founded Ping.Fm & Workstir. Ryan is one of the "hottest" developers in the world thanks to his fantastic knowledge on how to leverage Social Media for companies & people.

Kiip.Me - bridging the mobile and gaming worlds by Brian Wong, CEO of Kiip

Wong founded Kiip.me (pronounced Wii-style as “keep me”), a mobile advertising platform that is bridging the mobile and gaming worlds. The True Ventures partner Phil Black has invested $200,000 in Kiip.me. As young as he is, Wong has experience with startups. He briefly worked at Digg and helped launch their Android application. And he founded Followformation, an automated categorized Twitter discovery tool. He’s Canadian, skipped four grades and finished college when he was 18. He may be the youngest entrepreneur to raise venture capital – Mark Zuckerberg was just 20 when he raised early money for Facebook. Kiip.me is still a few months away from launching.

Internet Marketing for beginners by Ean Jackson, CEO of Analytics Marketing

Everything I know about Internet Marketing I learned from being a fat ass. Ean Jackson will use his running club (www.clubfatass.com) as a case study for learning the basic fundamentals of Internet Marketing Sucess. Have a takeaway that lists the key elements of an internet marketing strategy that can apply to any business.

Writing for the Web: Back to Basics. by Crawford Kilian, Author

How we read on the web, and how we should therefore write, with one or two exercises in editing for concision.

Writing Extended Articles for Websites by Crawford Kilian, Author

The Tyee routinely runs 1200-1500-word articles that get heavy readership and lively responses. Here's how to write and edit long articles that attract and hold reader attention.

Tracking Consumer Engagement and ROI with Mobile by Amielle Lake, CEO of Tagga Media

To-date, the linkage between mobile and other media has been a giant fuzzy eye-chart that no one understands. Like online, mobile is very good at measuring itself. However, mobile also provides the best way of understanding how your traditional media is performing. It is the means to track users across the entire media mix. Mobile is a powerful tool that agencies and brands have not effectively used to engage, measure, and optimize across the entire media mix. In this session, we will look at ways that agencies can utilize mobile technologies and strategies to provide a clear view of performance, optimize campaigns on the fly, and provide better reporting back to the client.

Amielle Lake is the CEO of Tagga Media, a published author, dedicated foodie, and an aspiring chin up champion. She is a co-founder of Tagga Media Inc, a company focused on delivering relevant and effective mobile marketing tools to professional marketers across North America. Tagga’s Agency Platform enables advertising and marketing agencies of all sizes to create and deploy a range of mobile marketing campaigns without having to manage carriers, hire specialized staff, or invest in hefty upfront fees for carriers and staff. Amielle currently sits on the boards for MMA Canada, NextMedia, and Kids Up Front.

You don't need a social media strategy! by Eric Weaver, Director of Digital Strategy, DDB Worldwide

Social media pundits gush about consumer dialogue, brand advocacy, the Cluetrain Manifesto and the need for a social media strategy. Yet this often perpetuates the idea of social media approaches being crafted independently of other communication and engagement efforts. In this presentation, DDB's Eric Weaver will talk about the evolution of social media marketing over the last six years and discuss integrated marketing strategies businesses should pursue today to see revenue impacts. Attendees will walk away with a new way to look at their marketing communication efforts and media mixes, based on real-world examples.

Leverage the power of the community to build your brand; A cross-channel experience enriched by members by Nathalie Baudoin, Senior Manager Communications and Marketing at Mountain Equipment Coop, MEC

Nathalie Baudoin, will map the customer journey across all touch points and demonstrate how the MEC member experience is both seamless and complementary. Hear how the Co-op 3.2 million members have enriched the brand, added relevance and ultimately built up the organization’s trust and credibility. Learn about MEC’s holistic approach to conventional and emerging communications and how it engages with multiple voices through all of its touch points and channels.

Nathalie Baudoin joined MEC as Senior Manager Communications and Marketing in 2007. A passionate marketer with her heart in the outdors, Nathalie has more than 20 years experience in the outdoor retail sector connecting brands and communities of users . From 1989 to 2001 she oversaw communications and marketing for Patagonia Europe, launching the brand in 10 European countries and 5 languages. More recently she was the Principal of Green Press, a Paris- based consulting firm providing sustainability communications to businesses and NGO in France.

Augmented Reality - Enhancing Interactive Marketing by Mathijs Gajentaan, CEO and co-founder of Winvolve Inc.

This session will explain how Augmented Reality will change Interactive Marketing. Best practices and also where the opportunities lie. Learn how to add extra value to campaigns and measure success. What is around the corner and how will this change the consumers' interaction with the brand. How can we integrate AR with social media and where can creativity and technology development take us?

Using Multivariate Testing to Discover What Works - and What Doesn't by Eric Hansen Founder & CEO, SiteSpect

While A/B testing allows you to test just one factor at a time, multivariate testing enables you to test many changes simultaneously. Evaluating the impact of combinations of factors and variations often reveals significant interaction effects that can have a dramatic impact on your conversion goals. The question becomes, how to get started, what are the best practices, and how to tie testing into other data-driven processes within your organization?

In this session, Eric J. Hansen, Founder and CEO of web optimization firm SiteSpect, will share lessons learned from some of the largest companies optimizing their websites and mobile web initiatives with multivariate testing today. The audience will learn the 10 Top Tips for Testing Success, 5 Errors to Avoid, and 6 Ways to Optimize Landing Pages.

Eric is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting and digital marketing optimization. Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology.

10 Ways to Ignite Your Social Media Initiatives by Peter Hrabinsky,Director of Marketing for Antarctica Digital

Peter Hrabinsky specializes in marketing social media, marketing automation, and marketing solutions focused on converting engagement into customer acquisition. The reality is that having a Facebook, LinkedIn, and Twitter presence does not mean you are taking full advantage of the social media space. The tools, strategy, timing, metrics and execution all are important aspects of an effective social media campaign.

This presentation will provide an overview of how businesses can more effectively manage, monitor, and measure their corporate voice across multiple social media channels. Peter will walk you through the strategy and technology behind his social media marketing initiatives.

Managing your corporate reputation on the social web by Doug Lacombe, CEO, Communicatto

Companies starting in social media need to do "the social media BUMPP" to protect themselves. BUMPP stands for Brand, Understand, Monitor, Policy, and Participate. Following these steps allows your company to manage risk. Learn about reserving your brand name, monitoring the conversations, and policy best practices so staff don't inadvertently become spokespeople. Avoid the PR debacles several companies have stumbled into - get your company started on the right foot with the social media BUMPP.

Is Your Brand a Celebrity ? by Damien Navarro Chief Visionary Officer/Managing Partner, Earthbound Media Group

Hollywood's ability to garner an inordinate amount of fans, traffic and brand equity around its film properties in a matter of weeks using evolutionary digitally-driven online tactics has been ground-breaking and carefully documented. We will explore how such, sometimes out-of-box, tactics as Branded Entertainment, Online Reputation Management, Social Channel Publications, Cause Marketing Campaigns and extreme Personalization of the Online Experience are now being applied to a number of more traditional B2B and B2C internet marketing strategy models.

How well you appeal and evolve to the public's craving for the desire to "give back" be "entertained" to "persuade" and to "be cool" can be directly attributed to the success of your campaigns. Learn how to cut through the clutter of small attention spans and budget conscious perspectives while achieving the brand status of "influencer", "trendsetter", "philanthropist" and "celebrity".

Online marketing Scandinavia Style - How to create big results in a small market by Steen Rasmussen & Henrik Stenmann both Senior Partners IIH Nordic

The Scandinavian market consists of four unique markets with distinct characters and cultures. The common denominator is an extreme purchasing power and one of the highest online penetrations in the world. This presentation takes you on a journey through the markets and the 7 online marketing factors that really matter when you want to create exceptional online results with a minimal effort – no matter where you are.

Henrik has worked in the Nordic Internet industry since 1999, with a focus on user studies and visitor surveys. As a Senior Partner at IIH Nordic A/S, he specialises in online marketing in Scandinavia with a focus on generating revenue from search engine traffic. An experienced presenter from Copenhagen, Stockholm, Vancouver and Barcelona, his constant focus on actions has made him a significant authority on search engine and conversion rate optimisation. Internationally, he has worked with brands such as VELUX, Experian, Best Western, 3M and SAS Institute.

Steen Rasmussen is one of Denmark’s most experienced online business profiles and presenters within website optimisation. He is the national representative of Web Analytics Association and has 10 years of practical experience with online optimisation of websites and web analytics – references range from strong Nordic brands such as Vestas and Ericsson to international profiles like Oracle and Johnson & Johnson.

Mobile & Local creating the new Internet Marketing Landscape by Gillian Muessig, Director SEOMoz

During the last couple of years several changes have impacted the online marketing environment, where online earlier was perceived as a simple marketing channel new understanding show the growing complexity of the channel. The 2 latest factors in this complex picture are the new growth areas within local search and mobile that have opened up for completely new types of business.

The Untapped Market - In-Game Marketing by Evan Fishkin, Portent Interactive

In addition to being financially capable buyers of high end technology items, gamers are among the most active 'Linkerati' groups on the web. I'll discuss strategies for reaching this rich and largely untapped sector, leveraging games for product placement, marketing in-game and targeting gamers for link building.

Panel Discussion: Data-driven Display Advertising moderated by Michael Benedek President, Online Data Division at AlmondNet

In this Panel Discussion Michael Benedek will guide us in how Data is controlling more & more of the Display Advertising on the Internet.

* Please note: more sessions will be added as well as the exact timing for each session.

Conference Day 3 Schedule September 23rd - Please note, this is still work in construction, more sessions to be announced

The day will consist of up to three different rooms running at the same time. Exact timing of each session is soon to be announced.

Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki, CEO of Garage Technology Ventures

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Social Mobile: Opportunities at the intersection of social media and mobile development by Timothy Quinn,Vice President of Production at Vortex Mobile.

The convergence of social media and mobile technologies offers companies an opportunity to develop real-time many-to-many relationships within their marketplace. Until recently constrained by platform fragmentation and integration challenges, mobile campaigns are commanding increasing prominence alongside traditional web campaigns, thanks to the evolution of second generation social media APIs (e.g. Facebook Open Graph) and the increasing sophistication of potentially platform-agnostic mobile browsers.

With social mobile adoption continuing to rise (according to 2010 data from ComScore, 30% of smartphone users access social networks using mobile browsers), marketers and brand managers must adapt to a consumer ecosystem that increasingly empowers users to engage with companies outside traditional advertising channels.

Timothy Quinn is Vice President of Production at Vortex Mobile, one of North America’s leading mobile marketing agencies, and the author of a book called Octopus Intelligence. Tim has taught at both the City University of New York and New York University.

Data meets Design by Anil Batra, VP of Search & Analytics, POP

Data is everywhere, Social Media, Search Engines and Web Analytics all have tons of data. Our customers and potential customers are leaving a trail for us to follow and understand what customer are looking for, what will keep them engaged and how can we convert them into money. We can leverage all this data to provide us the intelligence to help build better websites that convert. This session will share some examples on where to look for this information and how to use it to make a better websites.

Mistakes I made analyzing the web by Michael Helbling, Senior Web Analyst at Lands' End

Albert Einstein once said, "Anyone who has never made a mistake has never tried anything new." This session will present blunders and the lessons learned throughout my web analytics career. Ranging from tools to use and how to do reporting to best ways to deliver analysis and how to inspire action based on analytics.

Fifteen Ways to Destroy Your Social Media Marketing (and some ways to make it stronger) by Jeff Nelson, CEO of Anduro Marketing

Jeff Nelson is an experienced marketer who will teach the overall tactics for succeeding with Social Media in combination with SEO & other types of Web marketing.

Fatal Mistakes that may Destroy your Internet Marketing Campaign by Dennton Fahl, President, BlackSun Inc

This session outlines and describes simple Internet marketing mistakes that have not only destroyed companies' costly online marketing campaigns, but also nearly destroyed many of the companies themselves. This session will examine some of the most memorable Internet screwups and distill the valuable lessons to be learned by both companies and individuals alike.

Dennton Fahl is President of BlackSun Inc. a web hosting, data storage, and co-location company headquartered in Saskatoon, Saskatchewan, Canada. Dennton has been advisor to companies such as Savanna Energy Services Corp., TrigPoint Solutions, Sabre Well Servicing Inc., Xtreme Drilling Corp., and Wrangler West Energy Corp. Dennton currently also serves as an advisor at National Bank Financial, a division of the National Bank of Canada.

Mobile Marketing goes Cross Media by Matthew Snyder, Mobile Marketing Guru, Adobjects

Mobile Marketing affects all aspects of online & offline media. Mr. Matthew Snyder who is IMC's partner for IMC Mobile New York will explain why Cross Media is the new way of thinking online.

Successful Conversion Optimization Tactics to lift Revenue by Chris Goward, CEO,Widerfunnel

Meet worldwide conversion specialist guru Mr. Chris Goward. In this inspiring session you will learn why:

- BirthdayInABox.com eCommerce Retailer lifted revenue by 15%
- Intel lifted conversions to upsell by 20%
- EA Sims3 Store lifted SimPoints sales by 14%

How to create an external dashboard using Google Analytics and Microsoft Excel by Allison Hartsoe, VP of Analytics, Semphonic

Demonstration of the Tatvic tool. Tracking the competition. What tools can you use? What questions to ask? How to build a dashboard using the new Omniture Report Builder.

Case study: Insurance Company by Allison Hartsoe, our VP of Analytics, Semphonic

How one online insurance company uses two designs and profiles their traffic to decide which design is best for what kind of traffic (content + tools + traffic)

Analysis: Five quick and powerful analysis you should do with Google Analytics. (content + tool / traffic + tool)

Mobile And The Brand Experience by Stephen Beck from EngineDigital & Scott Michaels from Atimi

In a Mobile world the brand experience needs to be as functioning as the offline & webworld. Listen to this exciting case-study on how to create a great Mobile brand experience.

* Please note: more sessions will be added as well as the exact timing for each session.

About IMC Vancouver 2009

	@noranshinnawy #imcmeet was a great success. Great speakers, great sessions and an overall great event.
	@minethatdata: Nice to meet you, @immeria, at #imcmeet! Hey @imconference, nice job! Good speakers, nice people, thanks for inviting me to speak!!
	@petequily: Learned a lot at today's #imcmeet. If you're interested in Internet Marketing would recommend going to the next year's conference
	:@rachellai83 My votes for #FollowFriday: @yukai_Chou @schwerdtfeger and @wazaroft: great insights for social marketing at #imcmeet this week.