Simple Marketing Internet marketing should be easy. Successful campaigns & companies builds upon simple yet powerful marketing ideas. At IMC Vancouver 2010 we will teach your organization how to Create simple & Easy marketing in a Creative way. Learn Simple Marketing from IMC's KeyNote Guy Kawasaki who pioneered the Computer Industry with Apple's challenge;"Make Computing Easy".

• Google established a beachhead by spearheading the market with only one function: search.  Moreover, they kept it simple.  You can’t get much simpler than Google’s original interface.
• Twitter started out serving only one function and asking one simple question: What are you doing?  Like Google, Twitter’s primary interface was pretty stark, clean and simple.
• YouTube had one and only purpose: sharing videos.  It too, shared an extraordinarily simple user interface.  No instructions or user’s manual is needed to navigate YouTube.

Why is Apple the hottest company in our Industry in 2010? The success lies in their 30 year struggle to simplify the experience for the users. Ipod, Iphone & now Ipad has one thing in common to the users: Easy to use.

Over three days, September 21st-22nd & 23rd we will teach you how to simplify content, getting easy traffic & use tools that is understood instantly in order to create Simple & Easy Marketing that is extremely effective.

So make it easy for you: Sign up today to create Simple Marketing at IMC Vancouver 2010!

The 2010 IMC event will also feature IMC's official 10 year anniversary dinner on the evening of September 23rd.

(Last year we sold out so don't wait with your registration.)

Guy Kawasaki confirmed as Keynote for IMC Vancouver 2010

In the "who's who" of Internet Guru's - nobody beats Guy Kawasaki. With an impressive track record of inventing Macintosh for Apple, running his own startup company Garage.Com, as well as writing numerous books he's now a worldwide celebrity.

Learn more about Guy Kawasaki

Training Day Schedule – September21st

Training Day will consist of a minimum of 4 tracks:

• * Social Media: covering the latest marketing strategies & tactics to use Twitter, Facebook, LinkedIn, YouTube & other Social Marketing media

• * Mobile Marketing: how Mobile Marketing now integrates into Web Marketing, Print Marketing, Video Marketing and more. Applications will get a lot of attention.

• * Search Marketing: is Google out of tune? Is Bing turning around into the preferred choice? The Search Marketing Training will cover all the latest trends from the world of search. For example, how to deal with Google’s preference of showing maps as results.

• * Analytics & Optimization: from tracking to testing into creating the most effective landing pages. Tracking is standard, but are you using the data to test different alternatives? Are you effectively creating the most successful pages for your website marketing efforts?

IMC will feature world-class trainers in all of the above topics. Trainers will be announced soon.

Conference Day Schedules – September 22nd-23rd

Both conference days will feature up to 4 tracks running simultaneously. We will also feature Keynotes from Guy Kawasaki, as well as from companies such as Facebook, Google, Twitter & when all attendees are assembled into one room.

The 4 tracks will have the following themes & topics:

1. Content

 Creating outstanding content; both text, images & graphics as well as video

• Writing for the web; learn from the masters on how to produce compelling copy

• Taking beautiful pictures & mastering video; what signifies great imagery on the web?

• Banners; how to produce the most effective banner ads

• Text-ads; what signifies great copy-writing for short text ads?

• Compelling Twitter-updates; how can you in 140 characters describe a situation best?

• Linking; where to put links, how to put them on a page, and what to think of?

And more to come!

2. Traffic

Where do you get the most traffic from in 2010?

• Twitter:
  - Learning how to use your own Twitter business account for best traffic

• - Understanding how you can leverage your networks Twitter traffic for your own benefit

• - Followers, followers, followers; how many followers should you have? What distinguishes quality followers?

• Facebook:

• -Fan Pages, Get many who ’Like’ you, as well as News optimization

• LinkedIn; learn how to use Q&A, LinkedIn Groups, Network updates & more

• Search Optimization; learn the latest optimization techniques for Google, Yahoo & Bing

• Search Marketing; understand how to get the most out of your Pay Per Click campaigns

• Intelligent Banners; how do you create banners that are infomercials, not commercials?

• Mobile traffic vs. “other traffic”; what is the difference?

And more to come!

3. Tools

IMC's popular tool track will feature the hottest & coolest tools for:

• Content Management

• Web Analytics

• E-Commerce

• Landing Page Optimization

• SEO

• Social Media Management

• Network Updates

• Application Marketing

And much more! We anticipate over 20 tools to be showcased during the two conference days.

4. Tying it all together

At IMC Vancouver 2010, we will introduce a fourth track which focuses on cases & ideas that combines Tools with Traffic, Content with Tools & Traffic etc. This will be example from a wider range of Industries covering:

• E-Commerce

• Travel

• Business to Business

• Lead Generation

• Retail  

In Case Studies we've got for example Natalie Baudoin, Mountain Equipment Co-op’s Marketing Director confirmed as a presenter and she will be followed by up to 10 different case studies.

In total, over 75 speakers from a range of interesting backgrounds are expected to participate at IMC Vancouver 2010, making it the most exciting and informative IMC ever!

Working list of Speakers Confirmed:

 

Matthew Snyder ADObjects,Inc	Brian Wrong Digg	Eric Weaver Tribalddb	Nathalie Baudoin Mountain Equipment Co-op	Mathijs Gajentaan Winvolve
Crawford Kilian Writing for the Web	Mona Elesseily Page Zero Media	Chris Goward Widerfunnel	John Hossack VKI Studios,IIMA, IMC	Jeff Nelson Anduro Merketing
Dennton Fahl President, BlackSun Inc	Ryan Merket Appbistro	Stéphane Hamel Immeria	Steen Rasmussen Director IIIH Nordic	Anil Batra Pop
Neil Trigger Managing Director at Netshine Limited

In total over 75 speakers from a range of interesting backgrounds are expected to participate at IMC Vancouver 2010 making it the most exciting and informative IMC ever.

About IMC Vancouver 2009

	@noranshinnawy #imcmeet was a great success. Great speakers, great sessions and an overall great event.
	@minethatdata: Nice to meet you, @immeria, at #imcmeet! Hey @imconference, nice job! Good speakers, nice people, thanks for inviting me to speak!!
	@petequily: Learned a lot at today's #imcmeet. If you're interested in Internet Marketing would recommend going to the next year's conference
	:@rachellai83 My votes for #FollowFriday: @yukai_Chou @schwerdtfeger and @wazaroft: great insights for social marketing at #imcmeet this week.

IMC Vancouver 2009: Introduction Speakers Training Day Conference Day 1 Conference Day 2 Sponsors Avinash Kaushik Venue

 IMC Vancouver 2009

— The No 1 Marketing Conference in Canada will teach you how to improve your online revenue!

This year the IMC conference features speakers from the largest and most influential websites today: Google, Yahoo & Facebook. The IMC is also pleased to announce the following lineup of amazing keynote speakers:

* September 17:Google's analytics evangelist Avinash Kaushik, and author of the best-selling book Web Analytics: An Hour a Day. Considered by many as one of the foremost speakers in the the field of analytics today. Avinash has unique insights on how each website visitor can be treated as a valued customer and how to improve the performance of any website.

* September 18:Facebook's newly appointed Canadian representative Louise Clements, will give the attendees exclusive insights and knowledge from Facebook’s active, and rapidly growing online community. Facebook is the fastest growing web-property in the world (ranked number three after Google & Yahoo). By understanding how to use Facebook to market yourself & or your company, you will have the ability to better leverage this new and exciting social networking channel.

IMC Vancouver features in total over 50 top speakers from: Yahoo, Google, Facebook, Bell Canada, Overstock, Aircell, BazaarVoice, Vancity, Tribaldd plus many more of the best companies Internet has to offer. Join us for the most exciting line up of speakers, workshops and panelists ever at IMC Vancouver 2009.

  t

Social Media, Blogging, Email, Iphone, E-commerce etc. are some of the hottest, and most important, topics in Internet Marketing today. As the Internet grows in importance as a communication channel for your business, its important to understand how to move away of the diminishing returns that TV, Radio and Newspapers are delivering. Learn how to get your company to take advantage of this new, and rapidly changing, way that media is being consumed.

IMC Vancouver 2009 will cover each of the important methods of marketing online in order to get the highest quality of traffic to your website. Learn the new industry best practices in converting more of your site visitors to: Spend more time on site, achieve better sales and user signup conversion, and better site engagement overall.  IMC (link to Wikipedia) is a conference where you get the best industry insight and connects with those that are writing the new rules of marketing.

* If you need assistance, call us at 778.373.8785

*The venue for IMC Vancouver 2009 is Four Seasons in downtown Vancouver.

IMC Vancouver Pre-Event in Calgary, September 2, in 2009

IMC Vancouver Pre-Event in Calgary, September 2, in 2009
IMC is very proud to present a warm-up event in Calgary on September 2 for this years IMC Vancouver. During a hot & intense evening several of IMC's speakers will share insights during the evening of what they will cover at IMC. The Calgary event is fully sponsored by Anduro Marketing.

IMC Training Day 2009, September 16 - Please note: Training day is sold out
Topics:

• Google Analytics
• Social Media
• User Exeperience

Six hours of training per topic. Pick one.

IMC Conference Day 2009, September 17

Keynote:

• Avinash Kaushik, Google Evangelist: Rethink Online Analytics: Accountability, Outcomes, Experimentation & Intelligence

Topics:

• Cloud Distribution: How Products will be Marketed and Sold in the Future
• Content is the Best Ad: Using the Semantic Web to Revolutionize Online Advertising
• Online Advertising: Forget the Past, Improve the Present, Accelerate the Future
• The Right Mix: How to Determine Budget Allocations for Online Marketing
• Increasing Conversion by Improving Cart and Checkout Usability
• Google's Contribution to the Online Marketers Toolbox
• Search Is Going Real-Time: Will SEO Matter Anymore
• Copywriting for The Four Temperaments
• Combining User Research with Web Analytics
• MVT Testing: Fast & Furious — 10 Principles for Rapid Testing
• Multi-Channel Marketing — Beyond Web 2.0: How User-Generated Content drives Commerce, Online and Offline
• Creating a Listening Grid: How to Monitor, Measure and Engage with Social Media
• Case Studies Using the Six Conversion Rate Lift Factors
• Marketing Automation and the Internet
• The Web Analytics Maturity Model
• Mobile Marketing

IMC Workshop and Panel Day 2009, September 18

Keynotes:

• Louise Clements,Facebook, Sales Director Canada

Panels:

• Domain Names
• SEO
• Web Analytics
• Online Advertising
• Social Media for Business

Workshops:

• PPC
• Conversion Optimization
• SEO
• Copywriting

Tool Demos:

• Content Management System for Marketing
• Public Relations Tool
• Social Media Rank
• Twitter
• SEO-Browser
• Google Website Optimizer

Note: Unforeseen circumstances may result in the substitution of a presentation, topic, or speaker. It is also possible that more topics may get added. This applies to all three days.

Speakers, panelists, moderators, workshop leaders, and educators:

Avinash Kaushik Google Evangelist	Louise Clement Facebook	David Kopp Yahoo	Adam Muscott Bell Canada	Nate Bucholz Google
Sandra Cheng Google	Tony Capasso Bazaarvoice	Richard Muller Antarctica Digital	Barbara Coll Webmama	Patrick Schwerdtfeger Tactical Execution
Warren Sukernek Radian6	Chris Gowardt Widerfunnel	Rebecca Kelley 10e20	Jon Aizen Dapper	Amanda Rose The Traffic Agency
Eric Weaver Tribalddb	Holly Buchanan Marketing to Women	James Richardson EngineDigital	Ean Jackson 21st century sales	John Hossack VKI Studios, IIMA, IMC
Brian Wong Aermarketing	Eric J. Hansen SiteSpect	Jon Collins Eyeblaster	Scott Roth Exact Target	Manoj Jasra Web analytics world
Michael Benedek Almondnet	Rooly Eliezerov Gigya	Shawn Moore Think Profits	Christopher Berry Critical Mass	Jonathan Cohen Shapiro Cohen
JP Holecka Power-ShifterMedia	Gillian Muessig SEOMoz	Jeff Nelson Anduro	Richard Lau Domain-Manager	Benjamin Skelton Habaneros
Matthew Snyder Mobify	Mona Elesseily PageZero	Kevin Hillstrom Minethatdata	Kristie Painting Olivemedia	Jared Simon TurnHere
Jiyan Wei Vocus PrWeb	Chris Hennebery Yummy Interactive	Chris O'Neill Antarctica Digital	Yu-kai Chou Future Delivery-Viralogy	Jay Bean OrangeSoda
Shawn Bouchard Smallbox- software	Stephane Hamel Immeria	William Azaroff Vancity	Jared Waxman Intuit

Boat Networking Cruise in Vancouver Thursday night 6.30 pm: Join fellow IMC participants to this exciting cruise in Vancouver Harbour. - Address: #100-1676 Duranleau St. Vancouver

 

See you in Vancouver!

Lennart Svanberg (LinkedIn), Producer, IMC
John Hossack (LinkedIn), President, IIMA

Lennart Svanberg    John Hossack

IMC Vancouver 2009 is produced in cooperation with IIMA
IIMA

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Recap of IMC Vancouver 2008

Learn what you can expect from IMC Vancouver by reading what happened last year. More than 200 people participated in IMC Vancouver 2008. Eight months of hard work culminated in a successful event. The overall evaluation score was 4.8 on a scale from 1 to 5.

Blog posts:
Liveblogging
Miss 604's Live Blog
Usability Testing Without the Lab Coats
Writing for the Web Panel
Top 10 SEO Tips
Search Engine Optimization Panel
Anil Batra
William Azaroff
Writing for the Web Nuggets
Warren Sukernek
Social Media Success Stories
Engage Your Community
Monitoring Website Performance
Panel Day
More Panel Goodness
Website Monetization
Eric T. Peterson Keynote
Social Media Marketing Success Stories
Enterprise 2.0
SEO-Browser Demo
Website Grader Demo
Vovici
Reflections
Conference Summary
Quick Notes

Pictures

Some of the speakers:

Eric T. Peterson
Gary Angel
Anil Batra
Jason Burby
Tom Leung
Bob Page
Frans Keylard
Mark Wachen
Eric Hansen
Pedro Sostre
Xavier Casanova
John Hossack

.. and many others!

Testimonial from Shane Stahl: "IMC is the best conference"

Videos from IMC Vancouver 2008: Writing for the Web, Web analytics, & more

Important dates

Start date: 

Tuesday, September 21, 2010 - 8:30am

Last date for registration: 

Thursday, September 23, 2010 - 8:30am

End date: 

Thursday, September 23, 2010 - 6:00pm