Agenda for Training Day, September 16, Wednesday

Today - the focus is to teach about Social Media, Web Analytics & Usability under the guidance of highly experienced teachers.

1. User Experience /Usability with Ben Skelton

In this workshop you will explore a number of tools and techniques that you can integrate into any website project to create a first-class user experience. Dig deep into the key elements of successful user experiences, learn how you can develop easy-to-understand website structures, and discover how you can take your usability tests to the next level. In addition, Ben will review Habañero's best practices for website design and development.

One of Canada’s foremost user experience leaders, Ben Skelton directs Habañero's Websites and eCommerce practice. Ben is responsible for all aspects of the practice including business development, innovation and excellence, and ultimately the final product Habañero delivers. He has extensive knowledge and experience in corporate visioning and strategy, information and interaction design, user interface design, usability engineering, and back-end technology. A member of Habañero’s team since 1999 and the former Director of User Experience, Ben works with many of the company’s high-profile clients. His primary goal for all projects is to deliver real business value to clients and deepen their relationships with customers.

2. Social Media Victories - Real Businesses, Real Campaigns, Real Results
with Patrick Schwerdtfeger

This powerful workshop analyzes specific tactics used by actual
companies in real life situations. Patrick Schwerdtfeger presents
successful case histories where organizations have leveraged platforms
like Facebook, LinkedIn, Twitter and YouTube to increase revenue and
brand awareness. No other educational session will leave you with more
exciting ideas and tactical know-how than Social Media Victories.

Patrick Schwerdtfeger is the author of “Webify Your Business, Internet
Marketing Secrets for the Self-Employed” as well as “Make Yourself
Useful, Marketing in the 21st Century”. To date, his educational
podcasts have been downloaded over 50,000 times and his articles have
been published on thousands of different websites and blogs.

3. Google Analytics 101 with John Hossack, VKI Studios

The best way to stretch your marketing dollars further this year, is to understand how you can get more from traffic you're already getting!

With so much information, getting started on analytics in a focused manner can be a real challenge. The Google Analytics 101 Training Day is designed to help you understand analytics, set priorities, benchmarks and goals.

What You'll Learn:

• Overview of google analytics
• Where to start - Implementation check list
• What are my critical metrics- top 5 metrics I should know every month
• What are the most important reports I should be looking at
• The importance of segmentation & period/period comparisions
• What are the numbers telling me?
• How do I execute a strategy around taking action based on the data

John Hossack has, for the past 8 years, been working with companies both large and small to help them improve the performance of their online channels. John’s passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates. John is currently a partner at VKI Studios, a Vancouver based performance optimization firm, as well as the President of the International Internet Marketing Association. Prior to getting involved with the web John was a Treasury Manager and currency trader.

Each Training topic follows the same time agenda which is: