The theme for IMC Vancouver 2009 is "Quality Traffic". Traffic that is "relevant" as well as "proven qualified" to your business needs. For most companies it means that you need to focus on traffic that generates most revenues for you (instead of all kinds of traffic).

Avinash Kaushik
Google

Change is the only constant on the Web at the moment, and for the conceivable future. Yet most decision making is still sourced purely from clickstream data, very limiting in a web 2.0 world.

This session presents a vision of the next generation of Analytics that dramatically expands the data sources used to make decisions on the Web and provides specific examples of how qualitative and quantitative data help you gain a complete picture of customer experience on your web site.

Life is not just about conversion rates, it is about task completion rates as well. It is not just about measuring online impact but also offline impacts. Web Analytics 2.0 means leveraging competitive intelligence to understand your place in the ecosystem and learn from others.
You’ll leave the session with practical tips that you can implement as soon as you leave the conference room!

Avinash Kaushik is the author of the best-selling book Web Analytics: An Hour a Day. He is also the Analytics Evangelist for Google and the cofounder of Market Motive Inc. As a thought leader, Avinash puts a common sense framework around the often frenetic world of web research and analytics.

He is also a staunch advocate of listening to the consumer and works with some of the largest companies in the world to help them evolve their online marketing and analytics strategies. He is a frequent speaker at major universities, such as Stanford University, University of Virginia, and University of Utah. Avinash is also the author of the popular blog Occam's Razor. A new book by him is coming out shortly after the conference in Vancouver. You can pre-order it now.

As technology and the ways people use the Internet evolve, marketers are continually presented with new challenges in delivering meaningful content and value online.  Learn from seven examples of successfully engaging people online from an “in the trenches” perspective.  This session will provoke you to think outside the box and get creative with using current and new interactive marketing tools.

ROOM 2 (Breakout Session)

10:30 am Online Advertising: Forget the Past, Improve the Present, Accelerate the Future by David Kopp (blog), Sr. Director of Ad Product Marketing, Yahoo!

Learn about the best practices for online display advertising which break with the past’s conventional approaches and improve on today’s fundamental levers of campaign success. Find out what the future holds and what online advertisers and publishers can and should do to make the future happen faster.

In his role as senior director of North American Ad Products, David Kopp leads a team defining and developing online display advertising solutions such as recent innovations like Yahoo! Search Retargeting and Yahoo! SmartAds. His marketing career spans over 16 years, including leadership roles in both client-side consumer marketing with Disney and the last 12 years concentrated on Internet advertising, including both search and display advertising solutions.

Tony Capasso
BazaarVoice

Nate Bucholz
Google

11:20 am How User-Generated Content drives Commerce, Online and Offline by Tony Capasso, Divisional VP of Retail, BazaarVoice

Social media, user-generated content, customer reviews: they’re changing the way people connect, communicate – and, ultimately, how they buy. Smart brands are capturing customer-generated content online, then amplifying these most trusted messages throughout the channel.

The most trusted source of information – the opinions of your customers – should permeate all marketing efforts – at every point in the buying path, from research to the final decision. See how the world’s biggest brands use customer-generated content to fuel measurable sales results – throughout all their channels.

Tony is the Divisional VP of Retail for Bazaarvoice where he is responsible for driving growth through expansion of the retail vertical client base. Tony previously pioneered Bazaarvoice’s manufacturing vertical to build the Retailer/Manufacturer network that exists today. 

ROOM 2 (Breakout Session)

11:20 am Google's Contribution to the Online Marketers Toolbox by Nate Bucholz, Travel Account Manager, Google

Learn what Google has to offer online marketers today and tomorrow.

Based in Google's Seattle office, Nate Bucholz currently manages a number of the company's largest travel accounts, including Expedia Inc., Disney Parks, and MGM Mirage.  In this capacity, he oversees account-level strategy and drives growth initiatives through the use of Google’s web-based tools. 

Prior to working at Google, Nate worked in Business Development in Ukraine for the United States Peace Corps. He also managed aspects of the launches of Windows XP, Windows ME, and Windows 2000 at public relations agency Waggener Edstrom.  Nate holds an MBA from the Haas School of Business at U.C. Berkeley.

Barbara Coll
WebMama

Jay Bean
Orangesoda

Patrick Schwerdtfeger
Tactical Execution

Warren Sukernek
Radian6

Matthew Snyder
MOBIFY

Jared Simon
TurnHere

The real-time Web has arrived and is rapidly proving traditional SEO methods obsolete as we move into an age of instant content creation. This fusion of the social Web with real-time search offers corporations a unique opportunity to take control of their search visibility; this session will show some examples of the success of real-time search marketing tactics.

Barbara “WebMama” Coll is an internationally recognized expert in search engine marketing (SEM) with a firm grasp on the industrys offerings and their direction. Her knowledge extends to how search engines use and display fresh content; blogs, RSS, and video.

In 1996 she founded WebMama.com to provide strategic and tactical consulting in the world of online marketing. WebMama.com is now a multi-million dollar company with clients including HP, Guthy-Renker, VMware and Verisign. Barbara was founding President and Chair of the Search Engine Marketing Professional Organization (SEMPO).

1:30 pm  Localized Online Marketing Campaigns can increase ROI by Jay Bean, CEO, Orangesoda

Localizing search engine marketing campaigns using Maps, PPC, and SEO can produce great results for both small and large advertisers.

Jay Bean is the founder and CEO of OrangeSoda, Inc., a marketing-driven technology company that empowers merchants with smaller advertising budgets to maximize their online presence through its search marketing and optimization platform.

Through the company's proprietary, analytics-driven campaign management center, local merchants are now realizing the effectiveness of localized search engine marketing and optimization.
ROOM 2 (Breakout Session)

1:00 pm Successfully Using Social Media as Advertising Channel and more by Patrick Schwerdtfeger, (Twitter), Tactical Execution

As studies shows: Facebook, Twitter, & Wikis Really Do Impact the Bottom Line. IMC's Social Media expert Patrick Schwerdtfeger (with over 20,000 followers at Twitter) gives you real life examples on Advertising through Social Media Profitable.

Patrick has analyzed specific tactics used by actual
companies in real life situations. He presents
successful case histories where organizations have leveraged platforms like Facebook, LinkedIn, Twitter and YouTube to increase revenue and brand awareness.

Patrick Schwerdtfeger is the author of “Webify Your Business, Internet Marketing Secrets for the Self-Employed” as well as “Make Yourself Useful, Marketing in the 21st Century”. To date, his educational podcasts have been downloaded over 50,000 times and his articles have been published on thousands of different websites and blogs.

1:30 pm How to Monitor, Measure and Engage with Social Media (Creating a Listening Grid) by Warren Sukernek (Twitter), Director of Content Marketing, Radian6


Warren will discuss social media monitoring best practices and how to successfully engage with social media.

As Director of Content Marketing at Radian6, Warren Sukernek is responsible for digital marketing strategies which include:

* a focus on building relationships by providing valued content for use in various channels from Twebinars, website, events and online publications
* Creation and sharing of engaging new information that educates our customers and helps them succeed

An active twitterer, Warren blogs about Twitter at Twittermaven.com and found his current role via networking on Twitter.

ROOM 3 (Breakout Session)


1:00 pm Internet Marketing in a cross-media mobile world! by Matthew Snyder (Twitter), CEO, MOBIFY

2008 was the year of emerging media such as mobile and social media. As the gap closes with the online world with the evolution of the multi-media computer (Nokia/iPhone/Andoid) online marketers have a great opportunity to extend thier offers to include mobile, yet reap the benefits of a full end-2-end turn key solution.

Matthew Snyder, CEO & Founder ADObjects-Inc.com 20+ years in the consumer product and mobile space. Most recently director of strategy at Nokia and led initiatives such as search, music and advertising. Presently leading a cross-media mobile agency with three different functions: ADOstrategies.com= strategic consultancy, ADOcross-media= Marketing services, ADOdesign= Business incubation

1:30 pm Driving Consumer Action with Online Video by Jared Simon, Vp of Corporate Development, Turnhere

Narrative-style video is far more effective in reaching and touching customers than generic industry footage and stock images. Whether it’s an interview with a business owner or voiceover with actual footage of the business, enables businesses to tell their stories in a deeply authentic and personal way that resonates with audiences and drives action.

Jared Simon has been creating and executing successful strategic partnerships and transactions online and offline for over ten years. Prior to TurnHere, Jared helped launch the hotel business at travel site Orbitz.com, most recently serving as General Manager of the company’s Lodging.com brand.

Adam Muscott
Bell Canada

Eric Weaver
Tribalddb

Jon Aizen
Dapper

Chris Hennebery
Yummy Interactive

Holly Buchanan
Marketing to Women Online

Stéphane Hamel
Immeria

Adam Muscott has over 9 years of experience in Web marketing and possesses a proven expertise in SEM, media planning and email marketing. In his current role, Adam is responsible for the strategic development of campaigns for clients including Sears Canada, Aldo Shoes, and Royal Canadian Mint.  

2:30 pm Trust Drives Transactions: How Marketers can win the Empowered Consumer by Eric Weaver, Account Director/Digital Strategist at Tribalddb

Trust Drives Transactions" is a provocative discussion on current shifts in corporate marketing, trust in business, and consumer empowerment, aimed at showing marketers how to shift their thinking from intrusive, "push-based marketing" into social and digital channels that leverage existing trust networks.

Eric Weaver will present both statistics and actionable approaches to show how businesses can amplify consumer trust to drive revenue. Attendees will walk away with a better understanding of how markets have shifted and how to better allocate their marketing spend.

Since the early 1990s, Eric has worked with firms like Brita, Clorox, De Beers, eBay, Ford, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Procter & Gamble, RCA, the US Postal Service, the Clinton Administration and many more to build and extend their brands online, creating some of the very first corporate websites, loyalty programs, online communities, intranets and eCRM campaigns.

An advocate of social media and "pull" marketing, Eric launched his first blog in 1995, his first corporate social network in 1998, and his first podcast in 2005. He now helps companies understand ongoing shifts in culture, commerce and media, developing social marketing strategies and programs for companies like UPS, Puget Sound Energy, and Nature's Path Foods. During his off-hours, Eric uses social media to build awareness and raise money for causes like clean water, renewable energy and local homelessness.

ROOM 2 (Breakout Session)

2:00 pm Content is the Best Ad: Using the Semantic Web to Revolutionize Online Advertising by Jon Aizen (Twitter-account), Co-founder and COO, Dapper

The technologies of the Semantic Web are allowing us to create a new ad unit, one that is more engaging and valuable to consumers, thereby generating better returns for advertisers and publishers.  These technologies allow advertisers and publishers to incorporate their content, inventory, and offers directly into online advertisements, creating "mini-websites" and enriching the value of publisher websites and extending advertiser reach.  

Through case studies, the presentation will demonstrate how combining content and functionality from advertisers in context with publisher content dramatically increases the utility and value of display ads.  Specifically, the case studies with top-tier brand advertisers and publisher sites show that CTR and purchase conversion can be lifted up to 600%.  Various technologies will be explored, including some that enable advertisers to create these types of ads without any engineering effort.

Jon, a Cornell computer science graduate has been working on the web since 1994. He has extensive experience with managing large-scale, high-profile web projects with an emphasis on the Semantic Web and how it applies to advertising and online marketing. His previous experience includes Alexa Internet and the Internet Archive. At Dapper, Jon serves as co-founder and COO, managing US operations and strategic partnerships for the company in San Francisco.

2:30 pm Cloud Distribution: How Products will be Marketed and Sold in the Future by Chris Hennebery (Twitter), Director of Software Distribution, Yummy Interactive

Products and services are moving off the desktop and into web based networks. Gartner predicts that by 2018 over 50% of all computer and web based services will no longer be driven off physical desktops and instead will be distributed across the ‘Cloud’. What services and products are moving in this direction and how will you market, promote and monetize this development?

Chris Hennebery has over 16 years experience in online marketing and business modeling. He has managed online teams at Creo, Kodak, ACD Systems, Protexis and most recently as Director of Digital Distribution at Yummy Interactive.  

ROOM 3 (Breakout Session)

2.00 pm Copywriting for The Four Temperamentsby Holly Buchanan (Twitter), Founder and Copywriter, Marketing to Women Online

An Introduction to Writing for the Four Types. Not all people buy the same way. Some people are motivated by achieving status, others want to please people they care about. Some buyers doextensive research while others make quick decisions. There are four universal types of buyers. We’ll introduce you to the four types and which
marketing messages persuade each one. With this customer insight you can create more personalized, persuasive messages.

Holly Buchanan’s specialty is creating consumer-centric messaging. She taught Future Now’s Persuasive Online Marketing class, and now has her own marketing to women consultancy. She’s worked with clients including
Genworth Financial, HP, Waterford, GE Healthcare and 1-800- Flowers.

Holly Buchanan is the co-author of The Soccer Mom Myth - Today's Female Consumer, Who She Really Is, Why She Really Buys and writes a blog about maketing to women online.

2:30 pm How to evaluate The Web Analytics Maturity Model by Stéphane Hamel (Twitter), Founder and Web Analytics Advocate, Immeria

This highly interactive session will guide you through a SWOT analysis of your web analytics maturity. Review the six Critical Success Factors of successful web analytics programs and see where you stand, at what you should do next. At the end of the session, you will be armed with clear arguments and indications on what to do next in order to bring you, and your organization, to the next level.
Stéphane Hamel, UBC Award of Achievement in Web Analytics tutor, Web Analytics Association Board Member, frequent eMetrics and other conferences speaker, creator of the Web Analytics Solution Profiler (WASP), Web Analytics Association Leadership and Technical Excellence Recognition (WAALTER) Award winner, ebusiness strategist and web analytics consultant; in short, web analytics advocate!

Jared Waxman
Intuit

Chris Goward
Widerfunnel

Eric J. Hansen
SiteSpect

Warren Sukernek
Radian6

Chris was a top rated speakers at SMX Search Analytics 2009 and IMC Stockholm & Vancouver. His work has been published in Marketing Sherpa, Search Engine Watch, the Google blog, Search Engine Marketing Journal and DM News. You'll find him on twitter at @chrisgoward.

ROOM 2 (Breakout Session)

3:15 pm Creating the Ultimate Landing page by Eric Hansen, CEO, SiteSpect Inc.

In this presentation/Q&A we'll talk about some of the non-obvious (yet seldom covered) areas of controlled experimentation to help guide you in your journey to becoming an optimization ninja that gives you the Ultimate Landing page.

Eric is the founder and CEO of SiteSpect, and the chief architect of the firm's non-intrusive technology for multivariate testing, behavioral targeting and digital marketing optimization.

Prior to SiteSpect, Eric was the founder and CEO of Worldmachine Technologies, an Internet development and consulting firm specializing in large-scale web engineering projects for organizations such as John Hancock Insurance, Putnam Investments, Hearst New Media, and The New England Journal of Medicine.

Eric is a frequent speaker at conferences covering web analytics and optimization, and writes regularly on topics dealing with the intersection of marketing and technology. He received a degree in Cognitive Science and Psychology with honors from the University of Rochester in Rochester, NY. Find him on twitter at @ericjhansen.

3:45 pm Tweet your way to your next job by Warren Sukernek, Director of Content Marketing, Radian6

Obviously, we all know that Twitter is more than having a sandwich. But can you find a job on Twitter? Learn how to develop your personal brand and use Twitter to accelerate your networking and job search.

Questions Answered in this sessions:
1. How to make connections that matter?
2. How to prepare for bad news?
3. How to keep your network primed?
4. Who do I turn to for help?
5. What should I ask my friends to do?
6. What are some potential roadblocks?
7. What other tools besides Twitter do I need?
8. How do I differentiate myself?
9. How transparent should I be?
10. How do I give back? Warren Sukernek spoke at IMC Vancouver 2008. Soon afterwards he lost his job at the time. Listen to the fascinating story on how he used Social Media to quickly bounce back in to the job market.

Avinash Kaushik

Summary

Questions and answers by Avinash Kaushik (Twitter), Analytics Evangelist, Google

Ask any questions you've been thinking about since the morning session, or ask for a live assessment of your website from a measurement viewpoint.

Summary of the day including key takeaways from the day as presented by IIMA's board

IIMA General Meeting
International Internet Marketing Association has its annual general meeting.
(Twitter | LinkedIn)

Join fellow IMC participants to this exciting cruise in Vancouver Harbour.

Address: #100-1676 Duranleau St. Vancouver, V6H 3S4