ROOM 1 (Breakout session)
Panel: Social Media for Business
The Internet has made it possible to create a world-arena of Social Interaction; adopted children can find their parents, long lost friends re-connects overnight and people are finding soulmates they’ve never would have dreamed of dating before the Internet arrived.
How is your business taking advantage of Social Media Interaction? Do you know if your clients are off work due to parental leave? Are you trying to sell to someone who actually left the company 1 month ago?
Social Media is as complex as the web itself – lets hear from the experts how your business takes best advantage of it.
Panelists:
Louise Clements, Director of Sales Canada, Facebook
JP Holecka, Creative Director and Strategist, PowerShifterMedia
Christopher Berry, Director of Marketing Science, Critical Mass
William Azaroff, Director WEB engagement & banking, VanCity
Moderator:
Warren Sukernek (Twitter), Director of Content Marketing, Radian6
ROOM 2 (Breakout Session)
Panel: Search Engine Optimization in a Real-Time world
The real-time Web has arrived and is rapidly proving traditional SEO methods obsolete as we move into an age of instant content creation. This fusion of the social Web with real-time search offers corporations a unique opportunity to take control of their search visibility.
Search Engine Optimizers also needs to understand the complexity of linking in a Social Media environment. Are your links being followed? Shall you make your links very short or is it better to have descriptive once?
Join this exciting panel with expertise on how to drive the most traffic from Search Engines to your sites.
Shawn Moore, President & CEO, ThinkProfits
Rebecca Kelley, Director of Social Media, 10e20
Gillian Muessig, President, SEOmoz
Jeff Nelson, President, Anduro Marketing
MODERATOR:
John Hossack, President, VKI Studios
ROOM 3 (Breakout Session)
10.15 Question & Answers of Extending & Protecting your Online Domain Space with Jonathan Cohen (has served on Board of Directors of ICANN), Shapiro Cohen & Richard Lau, DomainManager.com
This is an interactive session following the mornings session about Domain Names. Discuss how the new and expanding namespace for Domains where we will go from having .com, net, .info etc into having the opportunity to have anything we like for example .spa, .anything creates both Opportunites as well as threats for companies online.
At least one person within your organization should be aware of these developments from ICANN in order to create a viable strategy on what to do.
Richard Lau has been a visionair in the Domain Space market for over 10 years and has made millions of dollars because of his foresight in predicting the future value of Domain Names.
Jonathan Cohen is our most senior & well respected speaker of everyone at the IMC Vancouver event as he's been serving on the board of ICANN (The internets government) as well as developed how Trademarks are handled in regards to Domain Names.
This is a must attend session for anyone who's not only looking into what is working right now, but also wants to look into future opportunites that Internet might have.
10.45 Email + Web Analytics: Driving Results Through Actionable Data by Scott Roth, Director of Product Marketing, Exact Target
You know how important it is to take the insights you get from your web analytics and use them to drive targeted and relevant content to your email subscribers. But have you made it a priority? It’s time to turn your data into action!
Understanding visitor behavior gives you indicators of now only when to reach out to your subscribers, but want offer to send them. By leveraging what you know about your website visitors, you can improve the relevancy and targeting of your one-to-one marketing campaigns, thereby increasing your ROI.
As the Director of Product Marketing for ExactTarget, Scott is responsible for leading the company’s strategy in bringing products, services, and partner integrations to market. Scott has over eight years of interactive marketing experience and spent the last six years with WebTrends, a global leader in web analytics and online marketing optimization software and services. |
January 19th, 2010 | 
imc
