Luncheon Discussion Groups at IMC Vancouver
October 3-4, 2011:

Luncheon discussion groups provide attendees the opportunity to share knowledge from around the table and are lead by industry experts. Attendees are not required to participate, but we hope you will as knowledge sharing with each other is one of the great benefits of face to face events.

Tables will be marked with signs indicating the discussion group titles. Tables without signs mean there are no discussion topics assigned to that table.

Lunch will be served buffet style in Vistas revolving restaurant at the top of the Renaissance. There will be a dedicated elevator ready to transport you to the top floor, but please allow 3 to 5 minutes travel time to and from lunch.

Some topics are scheduled for both days, but many are not, so please review the topics and plan ahead. Participation is on a first come first serve basis.

Monday October 3rd:
Lunch begins at 12:25pm, discussions will start at 1:00pm

  1. Rise of Social Search and Impact of Facebook, LinkedIn and Twitter on Search Visibility with Barbara Coll, WebMama.com
  2. Mobile and the Future of Geo-Social Media with Nick Jones, CBC
  3. Reality of Going Mobile: Consumer Engagement in the Palm of Your Hand with Shawn Neumann, Domain7 (Here is our Mobile Manifesto)
  4. Assessing your Marketing Analytics Capabilities with Stephane Hamel, Cardinal Path
  5. Conversion Optimization with Chris Goward, WiderFunnel
  6. Google Analytics Q&A with Kelly Kubrick, Online Authority
  7. Using Video for Marketing and Communications with Tabetha Boot, WhislterBlackcomb
  8. Content Strategies for BIG brands with Kelly Turner, AT&T
  9. Transitioning Documents, Magazines and Newsletters from Print to Digital with Kathleen Maynard, CMHI and Kristina Mausser, Digitalword
  10. Search Engine Optimization: managing in-house SEO with Marc Bitanga, Ritchie Bros Auctioneers

Tuesday October 4th:
Lunch begins at 12 noon, discussion groups will start at 12:30 pm.

  1. Rise of Social Search and Impact of Facebook, LinkedIn and Twitter on Search Visibility with Barbara Coll, WebMama.com
  2. Mobile and the Future of Geo-Social Media with Nick Jones, CBC
  3. Assessing your Marketing Analytics Capabilities with Stephane Hamel, Cardinal Path
  4. Conversion Optimization, Testing and Web Analytics with Michael Hayward, ROI Labs
  5. Re-targeting and Behaviour-based Advertising Q&A with Michal Lorenc and Diana Eng, Google Canada
  6. Attribution and Marketing Measurement with Ross Jenkins, Rapp Collins Worldwide
  7. Tips, Tricks, Tools and Things you Should know when using Twitter with Kelly Kubrick, Online Authority
  8. Using Facebook for Marketing/Communications and Advertising with Alfredo Tan, Facebook Canada
  9. LinkedIn 101 – Getting familiar with LinkedIn Marketing Solutions with Gary Fearnall, LinkedIn
  10. Furture of SEO: Search Engine Optimization for 2012 with Chris Breikss, 6S Marketing