Speakers at IMC Vancouver October 3-4, 2011
Learn from Experts, Vendors and Each Other:
Fares Aldik, Lead Consultant, Bell Business Markets
Fares Aldik is the Lead Consultant in Web Analytics and Optimization services at Bell Business Markets. In his role, he works with Online Marketers and Ecommerce professionals to identify and analyze internet business strategies and tactics to ultimately, optimize them so they can reach their full potential. Fares counts among his customers, global financial institutions such as GE Capital, Blue Cross and Axa Insurance, retail businesses such as The Royal Canadian Mint and the Cirque du Soleil and many more. When he does not consult, Fares is an Instructor at McGill Graduate program where he teaches Internet Business Analysis and Optimization.
[Insights-4] Royal Canadian Mint Case Study: The Power of Analytics: Optimizing the Client Experience to Increase Conversions
Andrew Bailey, Chairman & CEO, Proximity North America
Andrew Bailey is the Chairman & CEO of Proximity North America and a long-standing champion of ideas that serve business. Andrew’s vision for Proximity – to develop world-class creative driven by consumer insight – has led the office to national and global markets.
Andrew’s proven ability for attracting talent, interpreting current business environments and navigating the shifts in the industry has earned him the respect and loyalty of his peers.
His tenure, first as VP and then as President & CEO of Proximity Canada, helped Proximity Canada become Canada’s Digital Agency of the Year in 2006 and be short-listed again in 2011. His determination and talent for growing relationships within different business categories has been instrumental in attracting blue-chip clients like P&G, HP, Mars, Campbell, RIM, and Visa.
Under Andrew’s leadership Proximity Canada grew from a team of 14 to 200, making it one of the largest and most successful agencies within the Proximity Global Network. His unwavering commitment to excellence has been a key factor in delivering work that earned metal at numerous festivals around the world including Cannes, the LIAAs, New York Festivals and the One Show.
In his new role as Chairman of Proximity North America, Andrew continues to bring leadership, enthusiasm and commitment to excellence.
[General Session] Find Red: Cannes Lions’ Bronze Media Winner Innovation in Cross Platform Marketing
Rahel Anne Bailie, Content Strategist & CM Consultant, Intentional Design Inc
Rahel Anne Bailie is a content strategist with a skill set encompassing content management, business analysis, information architecture, and communications. She operates Intentional Design, helping clients analyze their business requirements and spectrum of content to get the right fit for their content development and management needs, and facilitates transitions to new business processes, content models, and technology implementations.
Marc Bitanga, Manager of Digital Marketing, Ritchie Bros. Auctioneers
Marc Bitanga is an online marketing professional with over 10 years experience in web strategy and a diverse background in search engine marketing, social media, conversion optimization and web analytics. He has in-house and agency experience working with notable brands such as Electronic Arts, SAP, Tourism British Columbia & Virgin Gaming.
Marc leads the digital marketing team at Ritchie Bros. Auctioneers. He also shares his passion for online marketing on his blog The Marketing Pill.
[Content-3] Panel: Managing, Measuring and Evaluating Distributed Content: Video, Webinars, White Papers and More
Tabetha Boot, Public Relations & Communications Manager, Whistler Blackcomb
Tabetha Boot is the public relations and communications manager at Whistler Blackcomb, North America’s consistently rated No. 1 four season mountain resort. With expertise in strategic communications development and implementation, Tabetha and her team works with the marketing team to drive Whistler Blackcomb’s brand forward, increasing its worth and revenue generating power. Tabetha has a post graduate certificate in corporate communications and an MBA, public relation and communications management, from Royal Roads University.
Moderator: [Content-3] Panel: Managing, Measuring and Evaluating Distributed Content: Video, Webinars, White Papers and More
Clay Braziller, Founder, Clay Braziller & Associates
Clay Braziller is a leader, consultant and change agent with twenty+ diverse years of experience focused on organizational growth, vision setting, innovation, product & services management and sales. His passion is helping organizations embrace a vision of how their product or service can have a positive impact on the world. Clay has provided strategic market consulting services to, among others: Rogers Communications on their wireless healthcare strategy. Medtronic on funding mechanisms for new medical devices, the International Fuel Cell Institute on their long term business plan, the Toronto Regional Conservation Authority on the development of a business models for Partners in Project Green, a 12,000 hectare eco-business zone around Pearson Airport and Industry Canada on the development of their Digital Economic Strategy. He is also the acting Chair of the Neil Squire Society, a national non-profit in the disability sector and a leader in provision of distance education to first nations.
Clay is a sought after speaker on industrial marketing and facilitated the UBC Internet Marketing Certificate. He holds a B.Eng and MBA from McGill University.
Moderator: [Community-1] Panel: Re-defining “Community” in a Digital World
[Community-3] Community Communications Case Studies: Kinetic Muscles –
Stroke Recovery and Rehab
Jonathan Carrigan, Co-Founder, MOBCOM
Jonathan Carrigan is co-founder of the MOBCOM Speaker Series – a multidisciplinary speaker series in Vancouver, BC about the significant business and social implications of mobile computing. Jonathan also leads Product Development & Strategy for the Canadian Broadcasting Corporation (CBC) in the areas of Mobile, Digital Audio/Video and Digital Advertising. He is a part-time instructor at the British Columbia Institute of Technology, where he teaches mobile product strategy and digital market trend analysis to new media and business students. Jonathan has an MBA from Simon Fraser University, specializing in Technology Management.
[Campaigns-2] Mobile Marketing and Commerce for 2012
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Robb Collins, Manager of eCommerce, Marketing & Communications, Royal Canadian Mint
Robb Collins is currently the Manager of eCommerce Operations at the Royal Canadian Mint, a for-profit Crown Corporation headquartered in Ottawa. Robb is responsible for managing all day-to-day activities related to maintaining and enhancing the e-commerce platform with a view to improving the Mint’s overall online consumer experience. Prior to the joining the Mint in 2004, Robb held various positions in the banking, digital imaging and government consulting industries.
[Insights-4] Royal Canadian Mint Case Study: The Power of Analytics: Optimizing the Client Experience to Increase Conversions
Cadeyrn Craig, Communications & Marketing Specialist, Norco Products Ltd.
Cadeyrn Craig is a marketing professional, specializing in the outdoor and adventure sports industry. As the Marketing and Communications Coordinator at Norco Products Ltd, Canada’s largest bicycle manufacturer and distributor, he works with a dedicated team, applying strong creative and strategic knowledge to build and implement compelling integrated communications strategies. Cadeyrn has also worked for VANOC during the 2010 Olympics, and the award winning Vancouver design and branding firm dossier creative.
[Content-3] Panel: Managing, Measuring and Evaluating Distributed Content: Video, Webinars, White Papers and More
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Steve Deller, President Emeritus, IIMA
Steve Deller currently operates a number of internet based properties and is involved with overseas manufacturing, importing and distribution. Having co-founded Western Canada’s first mail-order corporate pharmacy in 1992, he proceeded to manage a $4.2M business with 30 employees in British Columbia, Manitoba, and Ontario.
His hands-on experience has left him a veteran of business startup management. Deller has advised dozens of entrepreneurs and owner operators in launching their businesses while acting as a management consultant for the Business Development Bank of Canada (BDC) and an HRDC SEP program advisor.
He holds a B.A. & B.Ed. from the University of Western Ontario and a Masters degree from the London School of Economics and Political Science. Mr. Deller completed his 1999 Internet Marketing Certificate at the University of British Columbia.
Track Moderator
Jason Dong, Senior Analytics Specialist, Blast Radius
Bio is forthcoming.
Moderator: [Campaigns-3] Panel: New and Expanded Ad Networks, Exchanges and Re-targeting
Travis Dudfield, Consultant, Fan Trust Entertainment Strategies
Celebrating ten years, FanTrust provides entertainment brands with profitable partner and fan relationships. Travis Dudfield works on business to business development and audience building strategies that make entertainment deals valuable for FanTrust’s clients. He has developed and deployed social and other strategies for game, television and new media rights-holders, distributors and brands. Prior to joining FanTrust Travis worked on the hit docu-series, Hoarders on A&E, firmly establishing brand and sponsor presence on the show.
[General Session] Panel: TV Goes Social: From Passive Viewing to Participation
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Diana Eng, Display Advertising Specialist, Google Canada
Diana Eng specializes in non-search Google products for managed accounts within Google Canada’s Dedicated Client Services team. In this role she strategically works with top advertising clients to identify and build their strategies on the Google Display Network.
With Google since 2007, Diana has worked on a number of large initiatives including the launch of Google Ad Manager and the transition of large scale publishers onto the new DoubleClick for Publishers platform. Prior to Google, Diana worked at Atlas as part of their Online Advertising Group where she worked with agencies and top 1000 advertisers to help them implement and utilize their ad serving platform.
[Campaigns-3] Panel: New and Expanded Ad Networks, Exchanges and Re-targeting
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Gary Fearnall, Director of Global Marketing Solutions, LinkedIn
Gary Fearnall is Director of Global Marketing Solutions at LinkedIn Canada. The Canadian Marketing Solutions team works with marketers and advertising agencies to connect them with LinkedIn’s audience of thought leaders and decision makers within Canada and across the world.
Gary has been fortunate to have worked in general management, sales leadership and business development for Canada’s leading media companies, including Rogers Communications, The Globe and Mail, CTV and Cineplex Entertainment.
During his media career Gary has been responsible for developing innovative advertising programs to deliver value to advertisers and marketers across numerous industries including packaged goods, financial, automotive, technology and retail. Some of the most significant achievements of Gary’s career include his involvement in the launch of PointCast Canada, Globefund.com and Globeinvestor.com, plus the redevelopment of high profile properties including the Rogers Radio news sites such as 680news.com, and more recently Cineplex.com.
In 2000 Gary was elected as President of the Interactive Advertising Bureau Canada and served on the Board of Directors for several years. Most recently he has been a member of the IAB Emerging Platforms Council. Gary is an Honours BA (Urban Geography) graduate of the University of Western Ontario and completed the Canadian Association of Advertising Professionals diploma in 1992.
[Campaigns-4] Panel: Social Commerce and Advertising: Facebook and LinkedIn
John Gagné, Senior Vice President & Executive Creative Director, Proximity Canada
John Gagné is one of the most decorated and experienced creative leaders in the digital space in North America. His passion for digital, his skill in recruiting and retaining strong talent, his natural ability to captivate clients and sell great work have contributed significantly to the business success of some of the largest, most innovative brands in the world.
John joined Proximity in 2006, started with a creative team of 3 and has since built one of the largest creative departments in the country – 60 is the count as of June 2011. John leads the Global mandate for clients such as Gillette, RIM and Monster, as well as national and North American mandates for HP, J&J, Bayer, Campbell’s, Royal Bank of Canada, Pedigree and M&Ms.
In the last 24 months, John has directed work that has won more awards – nationally and internationally - than in the entire history of Proximity in Canada. Cannes Lions, London International Advertising Awards, The One Show, New York Festivals, DMA Echoes, AdWeek Buzz Awards, W3, and Canadian Marketing Awards.
[General Session] Find Red: Cannes Lions’ Bronze Media Winner Innovation in Cross Platform Marketing
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Paula Gignac, President, IAB Canada
Paula Gignac, President of the Interactive Advertising Bureau of Canada (IAB), and former Vice President of Rogers Women’s Group of Websites, is recognized throughout the industry - not only as a pioneering Web Publisher - but also as an award-winning Interactive marketer and author of digital marketing programs for clients as diverse as AirMiles, GlaxoSmithKline, Ford, Proctor + Gamble, Hershey, etc.
With more than 15 years of experience in Interactive media, and an unmatched record of helping clients achieve success in the Interactive arena, she is the "go-to" expert and thought leader on Interactive advertising trends and research in Canada; and also the creator and chief instructor of IAB Canada’s industry-leading Intensive, One-Day Course in Interactive Marketing + Online Advertising.
[General Session] Industry Insights and Trends - Part I: Latest Trends and Research in Digital Marketing
Sandra Garossino, Founder & CEO, Intellix Legal Management Inc
Originally from small town Alberta and a lawyer by training, Sandra Garossino formerly owned and operated 3 Metro Vancouver taxi companies–at the time one of the largest privately held taxi fleets in Canada. Using technology developed in Richmond, Garossino’s companies pioneered the use of computerized taxi dispatch in North America. Since the sale of those businesses, she has been active in private investments and incubating businesses through global partnerships, primarily in Asia.
Sandra sits on the SFU India Advisory Council and has ties to UBC’s Asia strategy. She has been involved in arts governance for over 15 years, sitting on the boards of the Writers Festival, Public Dreams, and co-chairing the Vancouver Biennale. She currently advises the Vancouver International Bhangra Celebration, and sits on the board of the Alliance for Arts.
Sandra is also a co-founder of the Vancouver Not Vegas Coalition, a non-partisan group of individuals and groups formed in September 2010, that successfully opposed the expansion of Edgewater Casino and of gambling in Vancouver (to date). Today the Coalition is advocating that BC charities be properly funded out of the billions already brought in annually by existing gambling in BC.
[Community-1] Panel: Re-defining "Community" in a Digital World
Jean-Philippe Gauthier, COO, Mediative
Jean-Philippe Gauthier joined Mediative in 2010 as vice president of advertising products and campaign management. He has more than 17 years experience in general management, sales and marketing, strategy and finance.
Before Mediative, Jean-Philippe was VP of Product Management and Development at StreamTheWorld, and VP of Operations and Product Development at Cyberpresse.ca. Prior to this, he was General Manager, Consumer Internet Services at Sympatico.ca, where he led the development and commercialization of the largest Canadian mainstream portal.
A results-oriented and high-energy leader, Jean-Philippe embraces the challenges of working in the ever-changing interactive marketing industry. Among other accomplishments, he helped create the first ever iPhone interface in Canada and was responsible for the conception and execution of major interactive projects that went on to win Boomerang awards.
Holder of a bachelor’s degree in business administration from Concordia University, Jean-Philippe also attended Kellogg School of Management at Northwestern University and the MIT Sloan School of Management.
[Campaigns-3] Panel: New and Expanded Ad Networks, Exchanges and Re-targeting
Chris Goward, Co-Founder & CEO, WiderFunnel
Chris Goward is Co-Founder and CEO of WiderFunnel Marketing Optimization. The companyʼs Conversion Optimization methods have helped clients improve online results by up to 400% for lead generation and e-commerce sales.
Chris shares fact-based conversion marketing principles and case studies showing what works for clients like eBay, Epson, Google, BabyAge.com, SAP, Electronic Arts, and many more. The WiderFunnel LIFT Model™ is taught at the University of Eastern Michigan Conversion Optimization program.
Chris is in demand as a speaker throughout North America and Europe at conferences like eMetrics, SMX, PubCon, Conversion Conference, and IMC.
You'll find more information at widerfunnel.com/chrisgoward and on twitter @chrisgoward.
[Insights-3] Part I: Get a Seat at the C-Suite Table with Insights: Conversion Optimization Strategies that Impact the Business
Andrea Hadley, Conference Director
Andrea Hadley is a leading web marketer and conference producer. As president of NetSetGo Marketing Andrea led a team of e-strategists from 1998 to 2010 acting as the outsourced web marketing team for several international companies.
From 1999-2004 Andrea served on the inaugural Board of Directors of the IIMA; then from 2004-2010 was a founding Director of the Web Analytics Association, where she continues to serve as the facilitator of the WAA Media Special Interest Group.
In 2008 Andrea launched the eMetrics Marketing Optimization Summit in Toronto, followed by the Search Marketing Expo Toronto in 2009; and now IMC Vancouver in 2011. All annual conferences attracting hundreds marketing and marketing technology executives every year.
Today, Andrea’s commitment to knowledge sharing and the advancement of the web marketing industry in Canada continues as a Rising Media Partner.
Stéphane Hamel, Analytics Evangelist & Director of Strategic Services, Cardinal Path
Stéphane Hamel is a leading voice for online analytics - over twenty years of experience defining optimal and realistic solutions & strategies for his clients.
Frequent speaker, involved in several educational, research & development activities, Stéphane has made significant contributions to the growth of the web analytics industry.
Stéphane owns a MBA specializing in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He is also lecturer for the University of British Columbia’s Award of Achievement in Web Analytics and Fundamentals of Business Analysis. He was among the first to receive the WAA Certified Web Analyst CWA designation and received the WAALTER Award: Web Analytics Association Leadership and Technical Excellence Recognition.
[Insights-2] Assessing your Digital Marketing Analytics Capabilities and What To Do About It!
Michael Hayward, CEO, ROI Labs
Michael Hayward is the CEO of ROI Labs, a leading provider of global web analytics consulting services.
Michael specializes in the strategy, implementation and development of analytics and marketing solutions and technology. He has over 25 years of e-commerce, digital marketing, branding and analytics leadership experience, including over 23 years with Four Seasons Hotels and Resorts. While there, he led the development of the Four Seasons family of websites, as well as its search, social, email, customer data and analytics efforts.
Michael is also a noted industry thought-leader and a regular speaker at Cornell University, the University of Western Ontario’s Ivey School of Business, and the University of Toronto. He is also an advisory board member of the HSMAI Travel Internet Marketing group. Michael holds an MBA from the Rotman School at the University of Toronto, and a BA in Commerce from University of Toronto.
[Campaigns-1] Establishing Success Metrics and Planning for Attribution
Braden Hoeppner, Vice President of Web Sales, Coastal Contacts
Braden Hoeppner is a passionate online marketer who has held roles in ecommerce, vertical media and telecommunications where he guided the implementation, optimization and usage of web analytics & usability to improve website sales performance. He has also provided consulting services for online strategy to public sector and non-profit organizations. He is also an online tutor for the UBC Web Analytics Award of Achievement program and has recently been named one of Canada's top 40 online marketers by Click! Weekly.
[Campaigns-4] Panel: Social Commerce and Advertising: Facebook and LinkedIn
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David Jenkins, Vice President of Merchandizing & Conversion, BuildDirect
David Jenkins has over 15 years experience in various Marketing management positions. His main areas of expertise are database marketing, ecommerce and analytics. He has worked in the telecommunications, software and retail sectors in Canada, Australia, the UK and the Czech Republic. He is currently responsible for the effective online merchandizing of BuildDirect's product offering and for developing solutions to ensure BuildDirect's Executive, Marketing and Sales teams have the information they need to monitor the business and effectively deliver results.
[Insights-3] Part II: Metrics and Methods to Ensure Visits Convert to Sales
Ross Jenkins, Vice President of Analytics, RAPP New York
Ross Jenkins is a web analytics and online marketing specialist with extensive experience as both a practitioner and at helping clients excel. He is an internationally-recognized thought-leader on the use of data analysis as the key to marketing success. His experience spans nearly every sector, from Financial Services to E-Commerce.
[Campaigns-1] Establishing Success Metrics and Planning for Attribution
Nick Jones, Director of Digital Product Development & Strategy, CBC
Nick Jones focuses on Digital User Interface, Social Media and Digital Publishing / CMS. He is passionate about the change in human behavior and activities as a result of the advent of mobile computing. Nick holds a master's in business administration (strategy), a master’s in public policy and a bachelor's of fine arts from Queen's University. Prior to working at CBC, Nick worked for various companies including Chapters.ca, Nurun, Bell ExpressVu, Telus and Credit Union Central of BC.
[Community-2] Geo-Social Media
Kelly Kubrick, Principal, Online Authority
Owner of Online Authority, an internet strategy and web analytics consulting practice established in 2002, Kelly Kubrick has completed over 180 engagements with more than ninety clients across North America.
Kelly’s online expertise stems from her years of experience in media and publishing. As Director of eCommerce Development for Time Inc, Time Warner’s publishing division in New York, she oversaw the planning, development and launch of more than 60 websites for such brands as In Style, Fortune, Entertainment Weekly, and Real Simple. A former teacher, she also developed and taught Internet courses to new employees.
Kelly Kubrick (formerly Cook) comes armed with academic credentials including an MBA degree from the Leonard N. Stern School of Business at New York University and bachelor of arts degree from Victoria College at the University of Toronto.
[Content-2] CMHI Case Study – Going from Print to Digital: Transitioning an Association’s Magazine to a Website
Moderator: [Content-3] Panel: Managing, Measuring and Evaluating Distributed Content: Video, Webinars, White Papers and More
Joe Lasala, Digital Account Executive, Bell Media
Joe Lasala is digital specialist with over eight years of experience who has had the privilege to see the medium from several sides. From the client side, he has crafted messages to foster customer relationships, on the agency side he helped clients such as Tourism BC, Solo Mobile and BCLC efficiently reach customers in the right place at the right time. Now Joe has taken on the challenge of being the bridge between broadcast and online as a Digital Account Exec for Bell Media. His days are now spent finding ways to seamlessly integrate his advertisers’ messages into content living both over the air and on the web.
[General Session] Panel: TV Goes Social: From Passive Viewing to Participation
Chad Leaman, e-Learning Manager, Neil Squire Society
Chad Leaman has been with the Neil Squire Society for eight years, working directly with people with disabilities and empowering them through technology. Over the last six years, he has led the organization’s growth of online learning and connecting services to various rural and aboriginal learning centers throughout Canada. He has spoken at numerous conferences on themes of e-Learning and accessibility, including being the keynote speaker at the Innovative Professor Conference. His current projects include running a network of free-computer sites in Burnaby; creating an online one-on-one computer tutoring and employment programs; and using speech recognition as transcription with the Liberated Learning consortium. Chad also is very active in social media as a way to build a personal learning network, leveraging communities across a variety of sectors to affect change. Twitter: @chadleaman.
[Community-1] Panel: Re-defining "Community" in a Digital World
Michal Lorenc, Manager of Dedicated Client Services, Google Canada
Mike Lorenc currently leads Google's sales and account management team servicing Canadian advertisers out of Ann Arbor, MI offices.
With Google since 2003, Mike worked on a number of strategic initiatives in the marketing/advertising & sales capabilities in the US and Europe. Highlights of his Google career include establishment of Google's regional office in Poland (now 250+ strong) , helping to build out Google offices in Ann Arbor, MI and and leading East/Midwest Retail team. He was also involved in Google's entry to Czech Republic, Hungary, Turkey, Greece, Egypt and more.
14 year Online Advertising veteran, Mike spent time at a Chicago Interactive Agency buying, planning and managing online deals; worked 4+ years at AOL Time Warner in various sales and strategy positions where he was responsible for integration of Time Warner properties in to AOL portfolio before moving to the West Coast and joining Google.
He also teaches "New Media Drivers License" course at Michigan State University, is a frequent speaker at industry event, and serves on a Board of Directors at Ann Arbor's Clean Energy Coalition and Board of Advisors at Computer Information Systems Department at Eastern Michigan University.
He started his advertising/marketing career working for local cable TV outlet and The Flint Generals - Minor League Hockey club in Flint, MI.
[General Session] Industry Insights and Trends - Part II: Zero Moment of Truth: The Importance of Investing in an Online Strategy
Kristina Mausser, Principal, Digitalword
Kristina Mausser is principal of Digitalword a content strategy and writing consultancy based in Ottawa Canada, and co-creator of Follow The UX Leader training workshops on advanced web practices in information architecture, user experience, writing for the web and content strategy.
[Content-1] Content is a Business Asset: The Ten Commandments of Digital Content
Kathleen Maynard, Executive Director & CEO, Canadian Manufactured Housing Institute (CMHI)
Kathleen Maynard manages the national organization representing all facets of the factory-based construction industry in Canada - building producers, retailers, community developers and operators, suppliers and others associated with the industry.
With 25 years’ experience working in the building industry, Kathleen has a background in marketing, research and multi-stakeholder relations. Prior to joining CMHI in 2000, she was Marketing Officer for Canada Mortgage and Housing Corporation, and National Director of Marketing and Communications at Energy Pathways Inc., an environmental consulting firm.
"I printed my first flyer on a ditto machine that I cranked by hand, one copy at a time. Now we’re moving a magazine online. It’s like going from a horse and buggy to a space shuttle - in less time."
[Content-2] CMHI Case Study – Going from Print to Digital: Transitioning an Association’s Magazine to a Website
Bryan Mitten, Senior Strategist, Dog Park Digital
Bryan Mitten leads Dog Park Digital, consulting several top ad agencies and a variety of direct clients with digital marketing strategy, online media planning, and related services.
Bryan has been formulating and executing strategic Internet marketing programs for over 10 years. He has served as Senior Digital Marketing Strategist with TELUS and as North American Marketing Manager at LUSH Cosmetics following a number of years working in advertising agencies. A former board member of the International Internet Marketing Association, Bryan has been an active member of Vancouver’s digital marketing community since the early days of banner ads and e-mail newsletters.
[Campaigns-3] Panel: New and Expanded Ad Networks, Exchanges and Re-targeting
Steve Mossop, President, Ipsos Reid
Steve Mossop is President of Ipsos Reid West, part of the Market Research area of specialization within Ipsos. He has been in the research industry for 20 years and with Ipsos Reid since early 1995. Steve spearheads the efforts of our 40 client service staff in offices in Vancouver, Calgary, and Seattle including specialized practice areas of Lottery & Gaming, and Loyalty.
Up until 2009, Steve was also responsible for developing Ipsos' Custom Panel Business, which he grew from scratch into a $10M global practice area. This unit specializes in building custom, interactive online communities of client customers, employees and stakeholders for clients in multiple countries around the world. His team of 20+ panel managers and developers were responsible for the creation and development of Ipsos' Interactive Forum software, which powered the panels.
Steve is a sought after speaker represented by the National Speaker’s Bureau and is the company’s frequent media spokesperson in the topic area of Internet trends, and public opinion in Western Canada. His accomplishments include growing Ipsos Reid’s Western practice above industry growth rates over the past ten years, winning BCAMA’s 2001 Marketer of the Year Award for the company, and winning Business in Vancouver’s "Top 40 Under 40" award in 2006. Steve holds a Bachelor of Business Administration degree from Simon Fraser University with a concentration in Marketing.
[Insights-1] Online Trends in Canada: Myth vs. Reality
Derek Phillips, Content Director, Critical Mass
With more than a decade in the industry, Derek Phillips looks for the convergence of brand, business and customer needs to define content strategies for some of the world’s biggest and best-known brands, including AT&T, Hewlitt-Packard, NIKE, SUPERVALU, Moen, The GRAMMYs, QVC and Intel. He is also co-founder of Glorious Noise, one of the most beloved online music magazines—online since 2001.
[Content-3] Panel: Managing, Measuring and Evaluating Distributed Content: Video, Webinars, White Papers and More
John Ritchie, Executive Producer & Partner, Force Four Entertainment
John Ritchie is Executive Producer and a Partner at Force Four Entertainment, one of Canada’s most highly regarded television production companies, where he oversees the creative management of all company projects for all platforms. John’s production credits include the Banff Rockie award-winning documentary 65¬_RedRoses, the Peabody award-winning dramatic mini-series Human Cargo and a number of current factual entertainment series, including Village on a Diet, Murder She Solved, Urban Suburban and the Gemini award-winning The Cupcake Girls.
[General Session] Panel: TV Goes Social: From Passive Viewing to Participation
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Jenny Rustemeyer, Co-Founder & Producer, The Clean Bin Project
Jen Rustemeyer is a blogger, film producer, and inadvertent zero waste community builder. Her blog, The Clean Bin Project, began as a record of her household's competition to live without producing garbage for an entire year. She co-produced the feature documentary also called The Clean Bin Project (Best Canadian Documentary, Projecting Change 2011) and independently toured the film across Canada by bicycle relying on social media networks for tour promotion. Jen has spoken across the country on waste reduction and zero waste community building. When she's not busy researching, recycling, and making things from scratch, she works as a Geographic Information Systems Analyst.p>
[Community-1] Panel: Re-defining "Community" in a Digital World
Jeff Schaeffler, Senior Strategic Planner, Dare
Jeff Schaeffler is a progressive marketing leader who develops multi-channel, results driven strategies. In his role as Senior Strategic Planner with Dare, he’s responsible for uncovering the consumer insight that powers big creative ideas and developing strategies that achieve business goals. Jeff has worked with some of the world’s leading brands, including: McDonald’s, GAP, P&G, SAP and MTV.
He has over a decade of digital experience that includes leading one of the top digital agencies in Canada (Columbus Group), guiding the International Internet Marketing Association as President and most recently working as Marketing Director at Vision Critical, the global leader in online communities.
His work has won awards and achieved national press with Marketing Magazine, BC Business and Vancouver Sun. Jeff has been a keynote speaker at conferences, a lecturer in an MBA program, and a presenter at conferences and webinars. Jeff is an advisory board member for FCancer, working with a dynamic group of marketers who are trying to create a movement that will have an impact on the way Cancer is perceived and prevented.
Jeff graduated on the Dean’s honor role with a Bachelor of Commerce from the University of Saskatchewan. He loves living near Commercial drive, good ads, running marathons and playing with his daughter Olivia.
[General Session] Panel: TV Goes Social: From Passive Viewing to Participation
Jim Sterne, Web Marketing Author, Entrepreneur & Industry Leader
For more than 15 years Jim Sterne has devoted his attention to the Internet as a marketing medium. His insight and currency are assured by his experience as a founding partner of a regional Internet access provider and his activities as a consultant to some of the world's largest companies and innovative start-ups.
In November, 1995, Jim Sterne's book, World Wide Web Marketing (now in its third edition) was published by John Wiley & Sons. Since then Jim has written eight web marketing books from Customer Service on the Internet, Advanced E-Mail Marketing and What Makes People Click: Advertising on the Internet to Web Metrics, Proven methods for Measuring Web Site Success and most recently Social Media Metrics. His books have been translated into 10 different languages.
Sterne produced the first eMetrics Summit in 2002 and is a Founding Director and Chairman of the Web Analytics Association.
Jim Sterne has presented his unique perspective on Internet marketing at conferences around the world, and has lectured at Stanford, Oxford and MIT. He stays active as a public speaker and as a consultant, helping each client set Internet marketing goals and determine customer relationship strategies.
[Keynote] The Human Side of Marketing Analytics
Aldredo Tan, Senior Director, Facebook Canada
Alfredo Tan is the Senior Director at Facebook, where he leads a team responsible for strategic marketing relationships with agencies and Fortune 500 companies across Canada. Prior to Facebook, Alfredo was responsible for a broad portfolio as a Senior Director at Yahoo! in charge of leading the Mobile, Business Development and Search Marketing teams. He also managed the Rogers Yahoo! Partnership across media, internet, and wireless. Alfredo has also worked as a Strategic Alliances Director at Sympatico MSN and was responsible for media sales, business development and strategic partnerships.
Alfredo started his career as a lifestyle coach and personal trainer, holding numerous national certifications. He was also a writer and fitness consultant for a Toronto-based adventure magazine. Alfredo holds a Bachelor’s degree in Forensic Science & Biology from the University of Toronto, a Master’s degree with a specialization in Information Systems & Technology from McMaster University. He has also completed several Executive Programs at the Harvard Business School.
[Campaigns-4] Panel: Social Commerce and Advertising: Facebook and LinkedIn
Michael Tchong, Founder & Analyst, Ubercool
Michael Tchong is the founder of five start-ups that helped pioneer such sweeping changes as desktop publishing, personal information management, Internet research and online marketing. His ability to identify emerging trends early was refined during a career that began at some of Madison Avenue’s most prestigious ad agencies.
Michael leverages his expertise in marketing, media and technology to help audiences better grasp how massive trends, which he calls "Ubertrends," are reshaping the consumer culture. His spellbinding roller-coaster rides through the "landscape of now" reveal a host of opportunities these Ubertrends provide.
A reinvention specialist, Michael explores innovative cross-disciplinary products and services that successfully ride market waves. He demonstrates how marketers are adapting to these fast-moving changes in consumer culture, with a special emphasis on social media.
His unique ability to decode the future, lead the UK’s The Daily Telegraph to label Michael "America’s most influential trendspotter." He has appeared in numerous publications and TV shows, including Access Hollywood, Advertising Age, Bloomberg TV, BusinessWeek, CNET, CNN, The Independent (U.K.), The New York Times, PBS, San Francisco Chronicle, San Jose Mercury News, USA Today, The Wall Street Journal and Wired. Michael is the author of Trendscape 2004.
[Keynote] Social Revolution: How To Start Your Own "Marketing Spring"
Kelly Turner, Content Strategy, AT&T.com
Kelly is the Content Strategy Lead for AT&T.com, where he leverages usability, personas and analytics to drive content decisions across the entire AT&T digital experience. Previously he worked for 6 years as a copywriter and content strategist at Ctigroup.com, where he oversaw the merger of content between Citicards.com and Citibank.com. Kelly started his career in print journalism, working as a reporter, copy editor and features editor. He lives in Orange Park, Florida.
[Content-3] Panel: Managing, Measuring and Evaluating Distributed Content: Video, Webinars, White Papers and More
Pam Williams, Founder, Ecole Chocolat
Pam Williams founded Ecole Chocolat Professional School of Chocolate Arts in 2003 to deliver high quality educational opportunities both online and face to face to students all over the world. In 2006 Pam created chocomap.com to celebrate the chocolate industry. In Jan 2011, she received the Fine Chocolate Industry Association’s Recognition of Excellence in Service to the Industry. And in Spring 2011, she launched a free mobile app, Find Chocolate, with a directory of over 2000 chocolate shops.
[Community-3] Community Communications Case Studies: Chocolate Lovers and
Makers Converge
Marty Yaskowich, Managing Director, Tribal DDB
Marty Yaskowich manages the 30+ team of digital and social media experts for DDB Vancouver’s interactive division – Tribal DDB. Now in his sixth year with Tribal DDB, Marty oversees all divisions of the interactive agency including strategic planning, creative, production and development. He has personally led planning for the University of British Columbia’s international recruiting division, brand and public affairs as well as alumni engagement divisions, the Canadian Tourism Commission’s online efforts as well as Tourism Kelowna, the Vancouver Convention Centre and Canpages. In addition he has also led integrated strategies for Telus Business Solutions and the BC Dairy Foundation as well as the development of some of Tribal’s largest web development projects: canada.travel (twice), thebigwild.org (social conservation network), connectionsforlife.com and vancouverconventioncentre.com.
Before joining Tribal in 2005, Marty worked for a variety of agencies with clients that included DaimlerChrysler's US product division, Starbucks, Amazon.ca and ADT Security Canada. Prior to entering the advertising field, Marty was a successful journalist and broadcaster, an editor of the Kelowna Daily Courier and news, political and editorial writer for the Edmonton Sun and Saskatoon StarPhoenix. He could also be heard on-air with the Okanagan’s news source CKOV 630 AM.
Marty is a graduate of the UBC Internet Marketing program and holds a Bachelor of Arts degree from the University of Regina. He is board member of the BC Association of Integrated Marketers, teaches social media governance in the UBC Continuing Studies program, is a judge for NextMedia’s ‘Hot List’ and is a mentor in the Vancouver Board of Trade’s Leaders of Tomorrow program. When he’s not working, volunteering or tweeting, Marty can usually be found riding or skiing the North Shore with his wife and four-year-old son.
[General Session] Panel: TV Goes Social: From Passive Viewing to Participation
Karyn Zuidinga, Principal, Analytic Design Group
With over 12 years experience designing information spaces and supported by a Master's in Publishing, Karyn Zuidinga brings a solid foundation of experience and education to her role as Director of User Experience.
She has provided the strategic information design direction and insights for such significant projects as the PHSA Intranet Redesign, the BCCDC website redesign, TransLink’s website redesign, TransLink’s Trip Planner redesign, SportFitcanada.com redesign, and DYS Architects. Karyn has also worked with AT&T to help refine their usability testing requirements for data-driven devices, as well as oversees the user research ADGi does for multiple device vendors such a Research in Motion (BlackBerry), Palm (now HP), Samsung, and Sony Ericsson.
Karyn’s specific skills set includes strategic planning, concept modeling, information architecture, interaction design, user research, user requirements documentation, and requirements elicitation and documentation.
As the Principal of Analytic Design Group Inc. she has built the business to become one of the more respected user experience consulting firms in Vancouver. Her staff has grown and the range of projects has grown both in breadth and depth of engagement. Several clients have become repeat customers.
Karyn has driven the development of a proprietary web-based tool that ADGi has developed that allows us to remotely test information architecture prototypes. This tool has been instrumental in helping us to design outstanding information architectures that are evidence-based.
Karyn also taught user experience design for four years at Capilano University’s Interactive Design Program.
[Community-3] Community Communications Case Studies: Designing for Community
