IMC Vancouver October 3-4, 2011:
Managing the Digital Marketing Eco-System
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Improve your ability to manage digital media, marketing & communications. Exchange ideas, hear case studies, learn leading strategies, and get tactical advice you can apply immediately. Connect with an international community of digital marketers.
Improve your ability to manage digital media, marketing & communications. Exchange ideas, hear case studies, learn leading strategies, and get tactical advice you can apply immediately. Connect with an international community of digital marketers.
A packed agenda with over 25 sessions across four tracks focused on:
- Content Strategy: Email, Video, Website, SEO
- Community Strategy: Design, Engage, Connect and Converse
- Campaigns: Display, Re-Targeting, Social and Mobile
- Insights and Performance: User Experience, Testing and Analytics
Here are just a few of the IMC Vancouver speakers, business leaders and marketers leading digital and ecommerce strategies
- Andrew Bailey, Chairman & CEO, Proximity North America
- Robb Collins, Manager of eCommerce, Royal Canadian Mint
- Gary Fearnall, Director of Global Marketing Solutions, LinkedIn
- Paula Gignac, President, IAB Canada
- Braden Hoeppner, VP Web Sales, Coastal Contacts
- David Jenkins, Director of Merchandizing & Analytics, BuildDirect
- Nick Jones, Director of Digital Product Development & Strategy, CBC
- Michal Lorenc, Manager of Dedicated Client Services, Google Canada
- Kathleen Maynard, Executive Director, Canadian Manufactured Housing Institute (CMHI)
- Jim Sterne, Author, Entrepreneur & Industry Leader, Targeting
- Michael Tchong, Founder & Trend Analyst, Ubercool Inc.
- Pam Williams, Founder, Ecole Chocolat
Why You Should Attend:
You’ll learn from industry leaders and peers, their successes and challenges. You’ll see case studies and participate in lively discussions. You’ll network with both local and global professionals – like-minded people facing the same challenges as you:
- Take home practical, tactical advice you can apply immediately
- Get up to speed on marketing technology without becoming an engineer
- Improve your ability to manage multiple campaigns across multiple platforms
- Learn how to get insights out of data without becoming a statistician
Explore New Challenges, Opportunities
and Solutions:
At IMC Vancouver we’ll explore, discuss and debate today’s challenges, opportunities and solutions:
- Are the web marketing lessons of the past 10 years still relevant?
- Do we still need to be “site” focused?
- What is our Cross-Platform Content Strategy?
- Who should manage our social media initiatives? Is it replacing PR?
- Should we spend more on campaigns, technology or people?
- Is now the time to test mobile? What does a mobile strategy look like?
Next Steps:
