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< Heather Lloyd Martin >

Heather Lloyd Martin
President of SuccessWorks

Heather Lloyd-Martin is the President of SuccessWorks, an online copywriting and consultation firm. She is the leading expert in search engine optimization writing, and co-moderates the award-winning Rank Write Roundtable. Rank Write is the only search engine marketing (SEM) newsletter discussing successful search engine copywriting techniques and the latest SEM issues.

Since 1987, Lloyd-Martin has helped marketing departments, corporations and organizations transform their Web presence, polish their marketing message, and expand their site's return on investment. Her research in consumer and social psychology provides her with a scientifically sound "blueprint" for successful copywriting. This unique blend of psychological research, 14 years experience and copywriting savvy boosts her clients' conversion rates and facilitates positive customer relationships.