Vancouver 2002: First page Agenda-at-a-glance Business Day Technology Day People Day Speakers Sponsors
Agenda at a Glance
*Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker. Please check back for updates.
Business Day - Tuesday, April
| |
Detailed Business Day agenda |
| 7:45 - 8:45am |
Registration and Refreshments |
| 8:45 - 9:00am |
Opening Remarks |
| 9:00 - 9:45am |
Online Business Models - C300 Theatre
Presented by Lennart Svanberg |
| 9:45 - 10:30am |
The Internet That Can - C300 Theatre
Presented by John Bethell
|
| 10:30 - 11:00am |
Morning Refreshment Break |
| 11:00 - 12:00pm |
Update on ICANN - C300 Theatre
How To Protect Your Company's Identity and Brands
Presented by Jonathan Cohen |
| 12:00 - 1:30pm |
Lunch and networking |
| 1:30 - 2:30pm |
Block 1| Breakout Session | Choose one
a) After They Arrive - Converting Visitors into Buyers - C300 Theatre
Presented by Nick Usborne
b) How Design Affects Branding - C180 Presented by Christine Perfetti |
| 2:30 - 3:30pm |
Block 2| Breakout Session | Choose one
a) Web Performance and Best Practices - C300 Theatre
Presented by Cliff Kurtzman
b) Internet Marketing Plan & Budget - C180
Presented by Kevin Lee |
| 3:30 - 3:50pm |
Afternoon Refreshment Break |
| 3:50 - 4:05pm |
Sponsor Presentation:
Jack Hughes, CEO of GreyStorm
Deborah Wilson, Chairperson of GreyStorm |
| 4:05 - 4:40pm |
Introduction to PPC Search Engines - C300 Theatre
Presented by Nathan Power, Craig Wax |
| 4:40 - 5:30pm |
Panel Discussion on PPC Search Engines
Moderated by Lennart Svanberg
Panelists: Craig Wax, Overture.com,
Dave Rae, VP of Operations FindWhat.com
Jay Bean, CEO Ah-ha.com
Brian McCarthy, of Search123.com
Nathan Power, of PayPerClickSearchEngines.com
John Cokos, of iWeb Inc |
| 5:30pm |
Coffee Break & Networking
Sponsored by: www.affilinations.com - "join the performance revolution!"
an Addixs Inc. company |
|
Technology Day - Wednesday, April 3
| |
Detailed Technology Day agenda |
| 7:45 - 8:45am |
Registration and Refreshments |
| 8:45 - 8:50am |
Opening Remarks - Room C180/150 |
| 8:50 - 9:00am |
UBC Sponsor Presentation |
| 9:00 - 9:45am |
The Internet That Can - C300 Theatre
Presented by John Bethell
|
| 9:45 - 10:30am |
Affiliate Marketing: A Revenue Sharing Sales Channel and Business Model - Room C180/150
Presented by Eva Rosenberg |
| 10:30 - 10:50am |
Morning Refreshment Break |
| 10:50 - 11:30am |
Redefining the "Black Art" of Search Engine Optimization and Positioning: Part I - C180/150
Presented by Barbara Coll |
| 11:30 - 12:15pm |
Hyperlink Marketing Strategies - Room C180/150
Presented by Dixon Jones |
| 12:15 - 1:30pm |
Lunch and networking |
| 1:30 - 2:00pm |
Domain Name Management - Room C180/150
Presented by Richard Lau |
| 2:00 - 2:50pm |
Interactive Marketing and Advertising: What's Working? - Room C180/150
Presented by Greg Stuart |
| 2:50 - 3:10pm |
Afternoon Refreshment Break |
| 3:10 - 4:00pm |
Block 1| Breakout Session | Choose one
Room C180/150
a) Reaching Customers through Highly Targeted Portals
Part I, Presented by Simon Jennings from Yahoo
Part II, Presented by John Cokos
b) Redefining the "Black Art" of Search Engine Optimization and Positioning: Part II - Room C130
Presented by Barbara Coll
|
| 4:00 - 4:20pm |
IAB Canada, Pat Stadnyk - Room C180/150 |
| 4:20 - 5:15pm |
Panel Discussion: Directories and Crawlers Based Search Engines vs PPC Search Engines: What Does the Future Hold? - Room C180/150
Panel Discussion:
Moderated by Cliff Kurtzman
Panelists: Craig Wax, Joe Sullivan, Barbara Coll, Jay Bean, Simon Jennings, Brian McCarthy, Dave Rae |
|
People Day - Thursday, April 4
| |
Detailed People Day agenda |
| 7:45 - 8:45am |
Registration and Refreshments |
| 8:45 - 9:00am |
Opening Remarks |
| 9:00 - 9:45am |
Are people really your most important asset? - Room C300 Theatre
Presented by Hal Alpiar |
| 9:45 - 10:30am |
Smart email marketing strategies: acquire, engage, retain - Room C300 Theatre
Presented by Peter Steele
|
| 10:30 - 10:50am |
Morning Refreshment Break |
| 10:50 - 11:00am |
Sponsor Presentation, Yahoo! Canada |
| 11:00 - 11:45am |
Take your PR to town: PR and the Internet - Room C300 Theatre
Presented by Gwendolynn Gawlick |
| 11:45 - 12:30pm |
How-to create and manage vibrant discussion lists and forums! - Room C300 Theatre
Presented by Adam Audette |
| 12:30 - 1:30pm |
Lunch and networking |
| 1:30 - 2:30pm |
Block 1| Breakout Session
a) Email marketing put to work - Room C300 Theatre
Presented by Peter Steele
b) How to Get Listed on the Open Directory - Room C130 Theatre
Presented by Joe Sullivan
|
| 2:30pm - 3:30pm |
Block 2| Breakout Session
a) Implementing an online PR plan - Room C300 Theatre
Presented by Gwendolynn Gawlick
b) Analysing your log files - Room 130
Presented by Heidi Hendricks and Jeffrey Eisenberg
|
| 3:30 - 3:50pm |
Afternoon Refreshment Break |
| 3:50 - 4:30pm |
How to write strong copy for email and newsletters - Room C300 Theatre
Presented by Nick Usborne
|
| 4:30 - 5:15pm |
Web reports and analytics: what marketers and business owners need to know - Room C300 Theatre
Presented by Jeffrey Eisenberg |
| 5:15 - 5:30pm |
Conference wrap-up, closing remarks and acknowledgements. |
|
October 9th, 2009 | 
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