People Day - April 4th 2002

Are people really your most important asset?

Presented by Hal Alpiar
CEO of A-BussinessWorks
Healthcare Management and Marketing

This fast-paced session will open the eyes of even the most experienced managers, and those who seek to be optimally effective. Come prepared to answer, and to think about your answers to over 50 critical business growth questions. Take home practical application techniques that work online and off to strengthen the people part of your business.

Smart email marketing strategies: acquire, engage, retain

Presented by Peter Steele
CEO of Connectus Direct Solutions Inc

Businesses today are implementing successful and responsible email marketing programs by sending email that is relevant, timely and expected. No other medium is as immediate, easy to use or inexpensive.

Learn how to save time, generate revenue and reduce costs by leveraging the technologies available to marketers through email marketing. Learn tricks of the trade for powerful rules-based segmentation, marketing automation, true testing and tracking, and smart viral tactics to create a personal dialogue with each individual customer.

Sponsor Presentation:
Simon Jennings , Sales Director
Yahoo! Canada

11:00 - 11:45pm
Take your PR to town: PR and the Internet

Presented by Gwendolynn Gawlick
Boss Diva of PR Diva.com

Part one of this two-part session addresses the following questions: What do you do now with all the information you have about online marketing and PR? What does a good PR plan consist of? How do you take it to the web? And how does it resemble traditional PR?

11:45 - 12:30pm
How-to create and manage vibrant discussion lists and forums!

Sponsored by Adventive.com
Presented by Adam Audette
Editor in Chief for Adventive.com
Moderator i-Wireless Digest
moderator of the bCentral Daily Digest
(formerly LinkExchange Digest)

Learn how to foster a vibrant, interactive community through participation, fair moderation and controversy. Forums and discussion lists connect people who want to share their experience and opinions, and garner insight and feedback from peers. Who better to learn from than your peers?

When companies make forums and discussion lists a communications priority, they empower participants and position themselves as industry leaders. They also create a channel for promotion and for relaying their company "message". During this session, Adam Audette will provide a detailed look at the benefits, challenges and tools related to creating and maintaining an active discussion list or forum.

Anatomy of an effective email marketing program: A look at the difference between email marketing as a regular means of communications and building customer relationships versus email marketing campaigns. We'll take a detailed look at how a Canadian company is using all aspects of email marketing to acquire, engage and retain customers.

Presented by Joe Sullivan
Meta Editor, Open Directory (DMOZ.org)

Make sure your site is listed correctly with the world's largest directory. Google, AOL plus many other top search engines use the Open Directory for producing search results. Learn how to communicate with directory editors.

Presented by Gwendolynn Gawlick
Boss Diva of PR Diva.com

An overview of the tools and best practices for implementing your online PR plan along with pointers and tips on how-to write and distribute online press releases.

Presented by Heidi Hendricks
Marketing Director of the National Wildlife Foundation
Also presented by Jeffrey Eisenberg
CEO of FutureNow Inc
Publisher of the Grok.com newsletter

A review of the information a Marketing Manager or CEO need to know about their website customer activity - summaries and custom reports; log file analysis, filters, and a look at the tools for monitoring.

3:50 - 4:30pm
How to write strong copy for email and newsletters
Presented by Nick Usborne

Outlines the particular challenges and rewards of communicating with your readers through email and newsletters.

4:30 - 5:15pm
Web reports and analytics: what marketers and business owners need to know
Presented by Jeffrey Eisenberg
CEO of FutureNow Inc

In this session we will a look at some formulas, reports and tools for measuring return on investment (ROI) and the effectiveness of our Internet marketing plans.