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< Craig Wax >

As Overture's Senior Director, Advertiser Marketing, Craig Wax is responsible for Advertiser Marketing and Communications. His marketing team develops Overture's lifecycle marketing initiatives including direct marketing, online marketing, the Overture site, and numerous acquisition and retention related communications targeted to Overture's approximately 53,000 active, paying advertisers.

He joined Overture in 1999 after five years with General Mills as a Senior Marketing Manager working on businesses ranging from New Snack Products to cereal brands such as Kix, Trix, and Cheerios. Prior to that, he was a Regional Account Manager with Procter & Gamble.

Craig received his MBA from The University of Texas at Austin after spending four years as a Financial Analyst with Exxon Company, USA. He also holds a BBA in Marketing and Finance from The University of Texas.

Craig Wax, Senior Director, Advertising Marketing, Overture