Vancouver 2002: First page Agenda-at-a-glance Business Day Technology Day People Day Speakers Sponsors

< Greg Stuart >

Greg Stuart
CEO & President of the Interactive Advertising Bureau, www.iab.net

Greg Stuart is the CEO & President of the Interactive Advertising Bureau, the leading global association for the interactive advertising and marketing industry. The IAB represents nearly 70% of the $7-8 Billion Online Advertising industry, including AOL, CNET, MSN, DoubleClick, Disney and many other interactive leaders. Their primary focus is on removing the obstacles and driving demand to move the industry forward.

Prior to the Interactive Advertising Bureau, he served as CEO & President of DeltaClick, Inc. in San Francisco. DeltaClick is an advertising technology company that was dedicated to supporting web publishers by extending their relationship with their users from 15-20 page views to over 1,000 thus allowing them to capture additional advertising revenues. Prior to DeltaClick, Greg served as an EIR (Entrepreneur-in-Residence) & Venture Partner at iMinds Ventures in San Francisco. iMinds was the lead VC for DeltaClick, Inc.

Previously, Greg served as Vice President, Business Development for Flycast Communications in San Francisco. He lead overall Business Development activities including development of strategic partner relationships, creation of the company's major eCommerce initiative, in addition to other advertising revenue programs. Flycast IPO'd in early 1999 and was acquired by CMGI later that same year.

Prior to Flycast, he was the President of @webrite, inc., an independent New York-based marketing and business development services firm for web businesses. @webrite specialized in marketing and business development strategy and execution for Internet advertising and eCommerce companies.

Greg's clients at @webrite, inc. included AOL's Greenhouse Networks, American Express, Dentsu Advertising (Tokyo), Infoseek, Impulse Buy Network, Sears and Sony Online Ventures. To date, he has served as VP or "Virtual VP" of Marketing for four Internet businesses. While serving as VP of Marketing & Business Development for cars.com, his work pushed them to #1 in their very competitive category six months post launch. Cars.com is a part of Classified Ventures with funding from Gannett Co., Knight Ridder, The New York Times Group, The Times Mirror Company, Tribune Company, and The Washington Post Company.

Greg began his interactive career as Senior Vice President of the Interactive Marketing Division at Young & Rubicam's Wunderman Cato Johnson Agency in New York, the world's largest direct marketing advertising agency. Clients his group guided into the interactive age included Apple Computer, AT&T, American Express, The United States Postal Service, Kraft General Foods, Viacom's ShowTime, Lucent Technologies and others.

A long-standing industry leader in both the Internet and advertising arenas, he has also served as Chairman of the IAB's Agency & Marketers Relations Committee, Chairman of the Interactive Television Council for the ISA (Interactive Services Association), Board of Directors for Chicago Interactive Marketing Association (CIMA) and the Association for Interactive Media (AIM). He was also a Charter Member of the highly influential New York New Media Association (NYNMA) and has contributed extensively to the AAAA's (American Association of Advertising Agencies) and The DMA (The Direct Marketing Association).

Greg has taught graduate studies at New York University (NYU) in the emerging field of Internet direct marketing. He currently serves on the advisory boards of meVC.com (SF) and Qbiquity.com (SF).

Before shifting to the Internet world, Greg spent almost a decade with major New York advertising agencies developing both brand advertising and direct marketing campaigns for major marketers, including Procter & Gamble, AT&T, Quaker Oats, Frito-Lay, Panasonic and Dun & Bradstreet.

Greg received a bachelor's degree in Economics from the University of Washington, Seattle in 1983.

Greg Stuart
CEO & President of the Interactive Advertising Bureau, www.iab.net